Scuba and streetwear brands

Competitors


Is there any lifestyle in scuba diving? Probably not.

Akona


Flat light design, no lifestyle


Colors: white, grey, orange

Apeks


Flat dark design, no lifestyle


Colors: black, dark grey, orange 

Aqualung


Flat design, no lifestyle


Colors: grey, grey, grey


Bare


Big pictures, Lifestyle photos


Colors: black, white, blue

Cressi


Big pictures, Underwater photos


Colors: white, black blue

Mares


Full size background


Colors: white, black, red

Oceanic


Full size background


Colors: white, grey, blue

Scubapro


Header lifestyle photos 


Colors: grey, black, blue

Sherwood Scuba


Nothing at all


Colors: grey, grey, grey


Stahlsec


Lifestyle product photos


Colors: Light grey, white, blue

Organisations, Travel, Lifestyle

Dan


Not much


Colors: black, white, red

Dive Training


Underwater photography, image zoom


Colors: white, black, blue

Divezone


Illustrative style, underwater pics


Colors: blue, white, black, orange

Diviac


Travel photography, metro design


Colors: white, black, blue

Naui


Many pictures


Colors: white, black, blue

Padi


Grid design, underwater & travel pics


Colors: white, black, green

SSI


Underwater photos, photos of divers


Colors: white, black

Scuba diver life


Many underwater photos, magazine layout


Colors: white, black, blue

Taucher.net


Magazine layout, underwater photos


Colors: light grey, black, blue

Surf, skate and streetwear


Alltimers


Just a banner, no lifestyle, many products


Colors: white, black

Antihero


Looooong one column page with endless lifestyle + retro product collages


Colors: vivid

Batten


No lifestyle, many products


Colors: white, black, red

Bianca Chandon


One column products, no lifestyle


Colors: white, black

Bolt


Lifestyle and product photos, no grid


Colors: white, black

Cuisse de Grenouille


Big cover pic, loose layout, typographic


Colors: grey, white, black

Dime


One col layout, lifestyle photos, no product on home page


Colors: white, black

Doom sayers


Intro animation, no product on home page


Colors: white, black

GoPro


Large header banner with lifestyle pics


Colors: white, black, blue

Hollister


Colorful lifestyle pics, text on pics, simple layout, no product on home page


Colors: beige, black, red

House of hammers


One column layout, lifestyle pics, no products on home page


Colors: white, black

Hurley - Nike


Full responsive layout, high end design, less lifestyle


Colors: white, black

Isle


Blog on home page,  one pager, real life photos


Colors: white, black, orange

Katin


Grid layout, some lifestyle, some product, some blog


Colors: white, grey, light blue

Mollusk


Left hand navigation, grid layout, travel photos, featured products


Colors: White, petrol, orange

Passenger


Lifestyle pics, text on photos, grid layout, no products on home page


Colors: white, black, light blue

Patagonia


No scrolling, lifestyle header, text on pics, no products on home page


Colors: white, black, orange

Quicksilver


Big header, Instagram feed, full width responsive grid layout


Colors: white, black, red

Reef


Lifestyle pics, grid layout, some info, some products


Colors: white, black

Ripcurl


Header banner with lifestyle pics, grid layout content and products


Colors: white, black, red 

Roxy


Big header, full size models, Instagram feed


Colors: white, black, pink

RVCA


Lifestyle header, video, news, narrow layout, no products on home page


Colors: white, black, red

Stuss


Full size header with model photos, products, no real lifestyle


 Colors: White, black

Tass


Big header with lifestyle photos, simple grid layout, products w/o price info


Colors: white, black

Twothirds


Header with lifestyle pics, complex layout, Instagram, no products


Colors: white, black


Vans


Playful pics, Pinterest layout, news no prices


Colors: grey, black, red

Volcom


Large header with lifestyle pics and bold text, grid layout with info and products


Colors: white, black, blue

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Public - 6/12/16, 1:18 PM