Who am I?

I'm an individual with an international background.  I grew up in five different countries, and speak three languages fluently.  I have a BA in Advertising Management and Brand Management, and an MSc in Corporate Brand Management. Since 2008, I have worked in the field of Marketing and Public Relations in four different sectors in Kuwait - aviation, investment banking, automotive, and education.

Date of Birth – 30.09.1986

I speak

English – Fluent (written and spoken)

French – Fluent (written and spoken)

Arabic – Fluent (spoken), semi-fluent (written)

Italian – conversational

Academic Path

1997 – 2002 – Casablanca American

School, Casablanca, Morocco (Middle & High School)

2002 – 2004 – American Cooperative

School of Tunis, Tunis, Tunisia (High School)

2004 – 2007 – Manchester Metropolitan

University, Manchester, United Kingdom (University - Bachelor's Degree)

2010-2011 – Brunel University, London, United Kingdom (University - Master's Degree)

I also have

  • An IB Diploma from the International Baccalaureate Organisation (2004)

  • A C1 Level DALF (Diplôme Approfondi de Langue Française) diploma from the French Ministry of Education, Teaching, and Higher Research (2007)
  • A Bachelor’s Degree – BA(Hons) in Advertising Management and Brand Management from the Manchester Metropolitan University - UK (2007)
  • A certificate in Adobe Photoshop, Illustrator, and InDesign from Pitman Training Centre - Kuwait (2009)
  • A certificate from Kuwait Projects Company (KIPCO) in Media Relations, Corporate Social Responsibility, and Press Release Writing (2009)

  • A Master’s Degree in Corporate Brand Management from Brunel University - UK (2011)
  • A Certificate in Strategies for Effective Negotiation, Persuasion and Decision-Making, from Harvard University – USA (2014)
  • A Certificate in Media Studies and Digital Transformation of Organisations from Sciences Po - France (2016)

What do I seek?

The next big challenge.  I'm looking for an environment that will challenge & nurture me, critique me & commend me.  I want to move to an overseas setting that removes me from my comfort zone, and at the same time inspires me to push myself.  I'm in search of a place that's dynamic, multifaceted, and doesn't shy away from new ideas.  I know no organisation is perfect, but I know that some are better matches than others. 

Where have I been?



• Preparation and execution of teaser, advertising campaign for our brand’s introduction.

• Liaising with media agencies (Promoseven and Microsolutions) to ensure proper execution of projects

• Providing creative direction for the design of uniform accessories (badges, pins, nametags, etc)

Making sure the amenity kits, safety cards, gift items, stationary, menus are well designed, ordered, and implemented

KAMCO - KIPCO Asset Management Company (Kuwait)


During my tenure at KAMCO, I oversaw the redevelopment of the corporate identity which included:

- Corporate website and Company Profile

- Helping create concept and layout of television and print media

- Coordinating with media agency to finalize media plan and execute Rebranding campaign (television, outdoor,  and newspapers)

- Conducted in house workshop for employees

- Stationary and giveaways

- Helped start and maintain the company’s Facebook and Twitter accounts

- Rewrote the Marketing Section of the Company Policies and Procedures Handbook

- Created the company newsletter

- Reviewing, editing, & proofreading all of the company’s English communications (press releases, website,  corporate profile, product leaflets and brochures, Wikipedia page, etc - June 2008 until November 09)

- Setting up interviews from different media outlets with        relevant managers

- Writing all of the company’s English communications         (from November 2009)

• Creating the material for all of the company’s financial        ads, and internal CSR ads 



As Marketing Manager, I oversaw a team of 4 employees in various aspects of marketing including branding, PR, market research, and advertising of 4 different Chinese car brands (GAC, BAIC, DFM, and GAC GONOW)

• My responsibilities included - 

  • Meeting with the car manufacturer's Top Management to present plans, needs, concerns, and developments with regards to marketing the cars in Kuwait and ensured that the local advertising landscape was highlighted to show how competitive and expensive it is
  • Liaising with the car brands' marketing departments in China to get marketing resources to localize and implement locally
  • Creating marketing material according to the different brands’ branding guidelines (ads, information stands, brochures, catalogues, flyers, TVCs, social media ads, etc)
  • Brining in social media influencers to review and promote cars from each of the brands
  • Seeking various opportunities to display the new cars at appropriate exhibitions
  • Ensuring customers are periodically contacted via SMS (new offers, service centre updates, greetings, etc)
  • Preparing marketing campaigns and updating plans for each of the different car brands
  • Overseeing the liveliness of the companies’ social media accounts, and inviting celebrities to the showroom to increase visibilityand reach
  • Liaising with the PR agency to come up with relevant news stories and interviews to publish to raise the company’s profile
  • Media monitoring to see how and where competitors advertise – and to use this information when negotiating with the Chinese companies to demonstrate the fierce and aggressive nature of automotive advertising in Kuwait 
  • Redecorated the showrooms in accordance with each brand's needs and ensured that fittings matched their branding guidelines (colours, signage, furniture, images etc)



As a Senior PR Specialist, I report directly to the PR Director and am second in command of a team of 5 full time employees, and 5 student workers & interns

  • My accomplishments include
    • Putting together the Department’s strategy and objectives and setting out personal targets
    •  Reorganising the website
    • Setting up corporate branding guidelines
    • Setting up Departments' Policies and Procedures
    • Developing systems to formalise flow of information
      • media coverage forms, social media takeover forms, and artwork request forms
    • Overseeing the inception, development, and execution of media campaigns
      • Monitor progress of the campaign, recommend changes, and enforce necessary adjustments
      • Submitted the 2016 Campaign to the QS Apple Creative Awards
    • Keep an eye on the marketing and PR activities of the other players in the higher education sector
    • Ensure that all events are covered from appropriate angles depending on the need (i.e. newspapers, social media, website, e-newsletter)
    • Updating the university catalogue
    • Writing press releases for the university, and ensuring that they are translated and disseminated to the press on time.
    • Work with the interns and student workers to provide them with real work experience and help them achieve the standard that we strive for at the department
    • Helped develop crisis communications in for events where negative responses were anticipated
    • Working directly with various departments and student clubs to help them set up and publicise their events
    • Set up a month-long training course with various local professionals for the public in cooperation with Khaleejesque Magazine
    • Draft speeches and replies for various interviews conducted by different print and electronic media in coordination with the concerned parties

My passions



Visual & Performing Arts

Exotic Cuisine

Thank you

Create a presentation like this one
Share it on social medias
Share it on your own
Share it on social medias
Share it on your own

How to export your presentation

Please use Google Chrome to obtain the best export results.

How to export your presentation

Copy - New presentation

by farisdku


Public - 8/23/16, 7:49 AM