Digitization and its effects

Characteristics

1. Digital Footprint

2. Timeless Time 

3. Death of Distance

4. Poly-directionality

5. Network structure

6. Network Externalities

7. Economies of Scale

8. Media Richness Selection 

9. Exposure Selection

10. Algorithmification 

Live Sport Streaming 

Live Sport Streaming 

1. Digital footprint 

the website has records of what you have watched

2. Timeless time

You can watch the game again whenever you want, and more importantly, you can watch the game held in different timezone. 

3. Death of distance

You can watch live sport(domestic/international) at home.

4.Poly-directionality 

one game to numerous audience in different location through out the world

7. Economies of Scale 

High Fixed cost + diminishing/low marginal cost

It is costly to buy the right to broadcast but posting a link does not cost money  

9. Exposure Selection 

You get to choose what kind of personaly information you want to disclose when you sign up an account for that website

Effects

1. Digital Concentration 

2. Crowd-souring 

3. Reduce Transaction cost

4. Mass Customization 

5. Surveillance, whistle blowing, human-machine merger 


1. Digital Concentration 


Sky Sports 

-establishes official website for audience to pay and watch live sport (vertical ownership) online

2. Crowd-souring

eg. "Kaggle"

Able to predict what you want to watch next base on data collected

Send out reminder

3. Reduce Transaction

Users are able to pay online instead of going to shop/center to set up account/ cable TV for their live sport entertainment

4. Mass Customization

Provide suggestion of what games you might want to watch based on prediction- history of what you have watched, and they have access to view what you have browsed with your sign up account ( mostly google account/ Facebook) 

 

Characteristics

1. Digital Footprint 

Whatsapp has all the records of your messages 

2. Timeless time

User are able to send out messages 24/7

3. Death of distance

Users can send out /receive messages to everyone no matter where the receivers and the senders are 

4. Poly-directionality

Users can create group or send messages to individual

Effects

1. Digital Concentration

Facebook has already bought this messengers (horizontal ownership)  

5.Whistle Blowing

- People  use this app to send out documents and discussion business issue

- Everything is recorded in the app

- provided evidence for one to whistle blowing  



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by mandylmi8

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Public - 5/3/16, 7:28 AM