RoadMap


    1. Introduction
    2. Key figures & findings
    3. SWOT analysis & Territory problematic
    4. Recommendations





1. Introduction 

What are we talking about ?

  • 1945 : Creation of the public establishement "Paris airport"
  • 1952 : Orly airport receives 1.2M passengers/year
  • 1966 : Construction of terminal 1 at CDG
  • 1990 : Construction of a TGV station inside CDG
  • 1993-2002 : Construction of several terminals at CDG
  • 2006 : Introduction in stocks exchanges (CAC 40)
  • 2012 : Presentation of a major project by 2018 for Orly Airport

What are we talking about ?

In 2016 : Aéroports De Paris became Groupe ADP...

...Creation of the brand  Paris Aéroports, which is a subsidiary company of Groupe ADP

Introducing  Paris Aéroports

A brand customer-oriented

@Digital Presence - Social Networks

Groupe ADP's brand-new website 

Traveller course presentation - Departure

Traveller course presentation - Arrival






2. Key figures & Findings

Main key figures

Both Airports


Traffic (datas 2015) :


  • CDG : 65,8 M pax
  • ORY : 29,6 M pax

Total : 95,4 M pax


Turnover (2015) :

  • €2,9 Billions

Group ADP
  • 2nd european airport group in terms of turnover

  • 1st european group for freight and mail transportation   

  • 1893 Airlines Companies clients

Other Key Figures - CDG

  • 1st European HUB of Skyteam alliance

  • 1st French airport 

  • 2nd European airport

  • 8th worldwide in terms of PAX
  • 316 parking stands

  • 31,6% in transit PAX

  • 319 cities served

  • 120 movments/hour

Other Key Figures - ORY

Paris area 

  • 210 000 sq.km utilised office space

  • 507 business centers & companies that employ 65 000 salaries (indirect/direct)

  • 3,6 M tonnes annual capacity (freight)


  • 950 ha. in building land

  • 200 restaurants

  • 1 golf course

  • 2 convention centers

  • 16 800 hotel rooms

ORY airport area 

  • 100 000 m² utilised office space


  • 1530 ha. surface

  • 270 companies


  • 25 000 salaries 
  • 14 car parks offers 15 000 places

  • 6800 hotel rooms

  • 94 270 tonnes (annual freight)

  • 70 000 m² of freight warehouses

CDG airport area 

  • 40 000 businesses established

  • 2 000 000 m² utilised office space

  • 250 business centers

  • 670 ha. in building land
  • 200 restaurants

  • 1 golf course

  • 2 convention centers

  • 10 000 hotel rooms

  • 3,5 M tonnes annual capacity (freight)


3. SWOT analysis & Territory problematic

SWOT analysis

Strengths

  • 2 international airports 
  • Belongs to the 2nd largest airport group worldwide
  • 1st European group in terms of freight
  • Optimized supply chain (mail, taxis, etc.)

Weaknesses

  • Ranked 82/100 of the best airport in the world
  • Accessibility between terminals
  • Global cleanliness and no relaxation space
  • Stores & shuttles closed at 7 P.M.
  • No specific space of carpooling nearby

Opportunities

  • Junction of terminals
  • New technologies & robotics
  • Opportunities for expansion
  • Connect 2020 (Work in Progress)

Threats

  • Terrorism
  • Old & outdated infrastructure 
  • Competitors (Singapour, Heathrow, ..)
  • ATC strikes

PESTEL

Main conclusions - SWOT/PESTEL

Internal


  • Outdated airports
  • Customer relationship issues
  • Transit between the airports

External


  • Globalization (economic & legal aspects)
  • Increasing trafic 
  • New customer needs (have to adapt)

Territory Problematic


How does the ADP Group merge with its territory?







4. Recommendations

Main recommendation

Subsidiary recommendations

Europa City

Grand Ouest airport

Connect 2020

3 priorities

Optimize

Make the most of the ressources

Attract

Strive for Excellence

Broaden

Feeding and sharing sustainable growth.

Marketing mix

ADP Group strategy

"One Roof" ORY

"One Roof" CDG

New operational processes

Smartization

  • Automatic luggage sorting
  • Automatic bag drop
  • Self boarding

New direct connections by bus

Connect 2020 : Connecting Clients

 Connecting Clients : Expected results

Notre Dame des Landes

NDDL - History

1965 - 2000 : Research of a new airport location in the West 

2001 - 2003 : Public debate

2003 - 2008 : Pilot studies

2008 - 2010 : Investigation and rejection of pleas

2011 - 2014 : Completion of the project studies

Mid-2014 : Beginning of construction

2014 – 2017 : Construction of the airport and its access road

October 2017 (expected) : Entry into service of the airport

NDDL - Social Debate

 IN FAVOUR

  • Risk of attaining maximum capacity of the Nantes airport by 2015
  • Reduction of noise pollution for the inhabitants of the city
  • Stimulating the economic development of the region

AGAINST

  • Maximum capacity argument not valid
  • Adjustments are possible to prevent flights over Nantes
  • Project is too expensive
  • Destruction of agricultural land and local ecosystem

NDDL - Value creation

Initiate a partnership between Paris Aéroport and Vinci Airports : Notre-Dame-Des-Landes and Paris CDG reachable by TGV (operated by SNCF Voyages), managed jointly by both companies . Direct repercussions :

  • Unclogging parisian airports
  • Increasing the number of customers & global profits 
  • Paris CDG is one step closer to becoming a HUB 
  • Paris Aéroport becomes vital to the operation of NDDL and increases its influence on the international level 

Europa City

Europa City - The new area

Bi-destination

Local and touristic

Ecology

Eco-responsible project

Attractiveness

Jobs & economic outcomes

Innovation

The heart of the project

Europa City - Value creation


Conclusions

  • Nationally, Paris Aéroport (ADP Group) is quite well implanted 
  • The heart of the new brand : relation with the customer
  •  Aim : reach new territories to become wellknown from an international point of vue
  • Recommendations we presented go in this way

Annexes

CDG Express Project

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Paris aéroports (full version)

by thomajouanne

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Public - 11/5/16, 4:33 PM