OBJECTIVE: SAVE THE GOLD COAST
Outbound flights from the Gold Coast to Singapore aren't doing well. But the Gold Coast has a huge pool of retirees who would be the perfect for filling up our Dreamliners. How can we get them to Scoot to Singapore with their friends?
Old people limit their travel options based on their age. But everyone has an inner child. What if we chose where we travelled based on our inner age rather than our 'actual' age?
TRAVEL YOUR AGE
Let people discover their inner age, and encourage them to travel to Singapore based on that age.
Old people don't have social media accounts, so they aren't judged for their lives. Hence, they have no need to live Instagram-worthy lives. But, what if we could get old people to adopt the social media behaviour of youngsters. By allowing them to act young, can we make them feel young? And in doing so, convince them to travel like they were young again.
Get grandparents to live vicariously through Instagram by taking over their grandkid's accounts and travel to Singapore take photos for these accounts.
Old people don't listen to ads. But they listen to their grandkids. So, what if we made those kids our ambassadors? What if we convinced those kids that it was in their best interest to push their parents and grandparents to travel to Singapore?
SEND SINGAPORE YOUR PARENTS
Turn kids into our sales team. Get them to convince their parents, grandparents and relatives to travel to Singapore using a specially built sales kit with tongue-in-cheek tips to sell Singapore... and reward the kids when they succeed.
Old people need a safe holiday... but no one wants a boring holiday. What if we could sell them Singapore as a country that was the second safest in the world.
THE WORLD'S 2ND SAFEST ADVENTURE
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Public - 5/30/16, 1:01 PM