The Aperol-CAMPARI

Human resources manager                   Marketing director

The goal of our presentation

1. The history of Aperol-Campari

2. Product in four P’s (product / price / place / promotion)

3. Customer support

4. Competition

5.Current news

6.What issue might the company selling this product/service encounter in the future?

1. The history of Aperol-Campari

-1919 in Padawa

-Barbien Brothers

-Only 11%

-1891, gruppo campari's portfolio


2. Product in four P’s- PRODUCT

-Perfect aperitif

-Secret recipe

-Targets a younger clientele


PRICE

- a must in bars

-the glass 0,6 euros

- 14.90 euros/100cl

PLACE

PROMOTION

Customer support

Competition

Current news

The issues 

-three main objectives for the past

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Aperol-Campari

by emiliedurand2898

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Public - 11/20/16, 9:26 PM