GPS

Digitalization of Location

Dmitriy Lukashov

Economies of Scale

  • GPS technology has become inexpensive enough that you may simultaneously have multiple GPS capable devices on your person
  • Phones, fitbits, watches, cars, tablets, cameras and even dog collars have available GPS capabilities

Economies of Scale

More GPS devices = More GPS chips produced = GPS chips become much cheaper to produce

Digital Footprint

  • Your location and location history are constantly being digitized.
  • This information is analyzed to determine where you live and work
  • Learns your habits (good/bad)
  • Ads target you specifically
  • Can help you avoid traffic

Digital Footprint

  • Even generates new hobbies!
  • click picture for video

Network Externalities

  • i.e. Telephone useless if there is only one person with one.
  • If you are the only person to use GPS, the data generated would be almost meaningless.
  • No ability to "see traffic".
  • Cannot improve your advertisements due to lack of data from which to extrapolate patterns.
  • Relies on other users for maximum benefit.

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GPS

by dlyubezhanin

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Public - 5/7/16, 2:09 AM