HERMES

Hermès targeted People with significant incomes and belonging to a well-off social class.

About Price

Size of scarves (silk squares) hermès : 

_ 45 x 45

_ 50 x 50

_ 75 x 75

_ 90 x 90

_ 120 x 120

_ 140 x 140

SWOT of HERMES

  • Strenght of Hermès : High profitability, Group with very little debt, Has all its points of sale, A world renowned brand with a reputation in the world of leather goods, Group active in both emerging countries and Asia.
  •  Weakness of Hermès : Very diverse group  and Small group compared to competitors
  • External opportunities for Hermès Group : Demand for luxury goods in both emerging countries and Asia AND Increase in the number of millionaires
  • External threats of Hermès : Increase in counterfeiting in emerging countries as in China AND Participation of the LVMH group

Main competitors of Hermès

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Public - 11/19/16, 11:16 AM