What's your model ?

Key metrics:

Acquisition Model -> Focus on acquisition

Hybrid -> Focus on acquisition + Retention

Regular -> Focus on Retention Retention

What brings customers ? Strategy

What keeps customers ? Branding & Culture

How to find the right channel ?

Persona :


Who are your customers ?

Where are you customer ?


The best channel !

SOCIAL MEDIA = 1 STRATEGY :

FOCUS ON ONE METRIC !

What give u more sales ? 

Emails ? Photos ? Traffic ? 

Find your OMTM ! 

INSTAGRAM:

- Best channel for B2C 
- Global 
- More u post, more u grow 

- 3 types of hashtags: Small/Middle/Big Audience

- Content on: Pixabay.com / freeimages.com

- Studio : Custom pics 
- Repostly App pro: Repost video 
- Mockup : place.to

- Quotes: quotegarden.com

ANALYTICS

- Iconosquare : Best time to post etc...

- Bitly

- MixPanel 

INSTAGRAM HACKS:

- Hack the bio 

- Opt-in page (leadpages.net - click funnels)

- Track conversion with bitly 

- Min 30# (30 is the maximum)

- Instagress.com (like & comment automatically)

- Best Hashtags: http://www.tagsforlikes.com 

SENDITOO - Questions ?

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by maxime77b

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Public - 1/28/16, 1:30 AM