Background


  • Coca-Cola, was invented in 1886 by Atlanta pharmacist, Dr. John S. Pemberton. 
  • It was originally intended to be a patent medicine.
  • Headquarters are located in Atlanta, Georgia.
  • Coca Cola is the world’s most popular soft drink.


Continued


  • The first year of Coke’s sales averaged to nine servings per day in Atlanta.
  • Currently it is an estimated 1.9 billion in global sales in today’s market.
  • In 1888 portions of the Coke business were sold.Majority of the company was sold to Asa G. Candler.
  • In 1899, Coca-Cola signed with three businessmen in Chattanooga for the worldwide bottling rights to the company.


Advertising

  • Coke advertises based on each region they enter, rather than marketing to the world as a whole.
  • They intended to brand Coke as fun and family friendly 
  • Commercials were developed featuring the popular animated Coca-Cola Polar Bear.




Brand/Marketing 

  • Coca-Cola uses its bottles and cans as a huge marketing strategy. 
  • Coca-Cola tries to make their products personal to connect with consumers.
  • Coca-Cola changed their Fanta can design
  •   They want everyone to upload pictures with the cans and tagging their webpage.
  • Coca Cola’s ‘Share a Coke’ campaign 
  • Their Popular commercials are reproduced worldwide and send powerful messages.

Brotherly Love

Great Britain vs China





Great Britain

  • Very health conscious
  • Promotes their low sugar and sugar free products.
  • Coca Cola in Great Britain has 18 brands and over 82 flavors available.
  • They are more established in Great Britain then they are in China.
  • A new ten million euro investment in a Coca Cola Zero Sugar campaign to reduce sugar intake.
  • Four goals for this campaign

Raising awareness

Getting people to try the drink

Increasing their digital innovations

Sharing coke zero characteristics











China

  • Coca Cola entered China's market in 1979.
  • 15 different brands and 50 flavors of Coca Cola products. 
  • China is a very health and environmental conscious culture.
  • Drinks are an addition to your meal in china.
  • ‘Appetite for China’ movement 
  • Their website provides numerous recipes for meals that have coke in them.
  • Recipes such as Cola Chicken Wings and Coca Cola Ham.
  • Cares about improving relationships 
  • Cares about improving the environment. 









Sponsorships

  • Coca Cola is the longest continuous corporate partner of the Olympics
  • Its the worlds most watched sporting games.
  • Coke receives a lot of great media attention.
  •  They also sponsor a ton of other extremely watched events, some of those being American Idol, NASCAR, the NBA, and also the NCAA.
  • Personalization marketing strategy is very important.

Conclusion

  • Coca Cola is the worlds most popular soft drink.
  • They dominates international marketing. 
  • They have a lot of different flavors
  • They have clothing brands
  • Other companies can learn a lot from Coca-Cola when it comes to getting their name out. 

  • What works for one region doesn't necessarily work for another 

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Coca-Cola International Marketing

by db44colts

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Public - 8/4/16, 8:31 PM