• Coca-Cola, was invented in 1886 by Atlanta pharmacist, Dr. John S. Pemberton. 
  • It was originally intended to be a patent medicine.
  • Headquarters are located in Atlanta, Georgia.
  • Coca Cola is the world’s most popular soft drink.


  • The first year of Coke’s sales averaged to nine servings per day in Atlanta.
  • Currently it is an estimated 1.9 billion in global sales in today’s market.
  • In 1888 portions of the Coke business were sold.Majority of the company was sold to Asa G. Candler.
  • In 1899, Coca-Cola signed with three businessmen in Chattanooga for the worldwide bottling rights to the company.


  • Coke advertises based on each region they enter, rather than marketing to the world as a whole.
  • They intended to brand Coke as fun and family friendly 
  • Commercials were developed featuring the popular animated Coca-Cola Polar Bear.


  • Coca-Cola uses its bottles and cans as a huge marketing strategy. 
  • Coca-Cola tries to make their products personal to connect with consumers.
  • Coca-Cola changed their Fanta can design
  •   They want everyone to upload pictures with the cans and tagging their webpage.
  • Coca Cola’s ‘Share a Coke’ campaign 
  • Their Popular commercials are reproduced worldwide and send powerful messages.

Brotherly Love

Great Britain vs China

Great Britain

  • Very health conscious
  • Promotes their low sugar and sugar free products.
  • Coca Cola in Great Britain has 18 brands and over 82 flavors available.
  • They are more established in Great Britain then they are in China.
  • A new ten million euro investment in a Coca Cola Zero Sugar campaign to reduce sugar intake.
  • Four goals for this campaign

Raising awareness

Getting people to try the drink

Increasing their digital innovations

Sharing coke zero characteristics


  • Coca Cola entered China's market in 1979.
  • 15 different brands and 50 flavors of Coca Cola products. 
  • China is a very health and environmental conscious culture.
  • Drinks are an addition to your meal in china.
  • ‘Appetite for China’ movement 
  • Their website provides numerous recipes for meals that have coke in them.
  • Recipes such as Cola Chicken Wings and Coca Cola Ham.
  • Cares about improving relationships 
  • Cares about improving the environment. 


  • Coca Cola is the longest continuous corporate partner of the Olympics
  • Its the worlds most watched sporting games.
  • Coke receives a lot of great media attention.
  •  They also sponsor a ton of other extremely watched events, some of those being American Idol, NASCAR, the NBA, and also the NCAA.
  • Personalization marketing strategy is very important.


  • Coca Cola is the worlds most popular soft drink.
  • They dominates international marketing. 
  • They have a lot of different flavors
  • They have clothing brands
  • Other companies can learn a lot from Coca-Cola when it comes to getting their name out. 

  • What works for one region doesn't necessarily work for another 

Create a presentation like this one
Share it on social medias
Share it on your own
Share it on social medias
Share it on your own

How to export your presentation

Please use Google Chrome to obtain the best export results.

How to export your presentation

Coca-Cola International Marketing

by db44colts


Public - 8/4/16, 8:31 PM