Leadership | Competence-Warmth Dyad |


Cuddy, Amy J.C., Kohut, Matthew, & Neffinger, J. (2013). Connect, Then Lead. Harvard Business Review, 91(7), 54–61.

Connect, Then Lead. 

Dominance



- can push people away and curtail their willingness to engage/listen 



Being authoritative is not the answer nor is being passive

Warmth 

- is the initial judgment upon initiation of interaction


- Putting competence before warmth(immediacy building) leads to relational issues; influencing people to become less likely to conform in private settings-- i.e. adopt the values, culture, and mission of the organization in a genuine and lasting way.


- Promotes ideas/creativity in higher quantities and quality  


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Public - 4/17/16, 1:12 AM