2 surveys on the web activity of users

3 questions

>How many emails do you have ? 

>Do you use the sign in button of Facebook (or others) ?

>On how many sites are you registered ?


2 questions

>How do you use your email adresses ? 

>What tools do you use to register (or log in) on websites ? 

2 surveys on the web activity of users

Population: Facebook users


Funnels: Heterogeneous Facebook groups

-Sample technique: geography, age, activity, studies, professional activities

-The same groups were used for the 2 surveys


Number of answers:

-Survey 1&2: 1000-1100 complete answers

-We offered the possibility for users to give us their email for further information (317 cumulated emails)

First Survey: 3 questions

How many email adresses do you have ?

>Adresses that you use each month (at least)

>One adresse can be associated to one activity

>How diversified the activity of the user is?


Do you use the sign in button of Facebook (or others) ?

>Facebook connect perception by Facebook users (people that are the most suitable for the product)

>Relationship (regarding subscription on websites) to speed, safety, personal data


On how many sites are you registered on?

>Intensity of the use of internet (diversity is different than intensity)

>Knowledge of users about the intensity of their use of the web

Second Survey: 2 questions

How do you use your email adresses ?

>How do you categorise your web life ?

>Division of web life regarding data and activity 

>Specific emails for SPAMS, personal activity, professional activity, etc.


What tools do you use to register (or log in) on websites ?

>relationship to the existence, safety level, of registering softwares and tools.

>Independent tools, browser supplied tools, computer supplied tools

>Satisfaction, ease of use of the different tools

Survey 1                                            Survey 2

First survey

First Survey

An email adresse that is used at least once a month

First Survey

In 2010: A user was logged in on 57 websites


Source: Neilon

First Survey

Do people care about knowing on how many websites they have an account ?

First Survey

Study done on 1013 Facebook users.

First Survey

The more email a user has, the more active he is on the web. 


Emails helps the user organise

Second survey

Second Survey

Do people use automatised tools to manage their online data?

Second Survey

Most people unaware of the existence of online tools

Second Survey

Only 5 percent of people with a tool are using a PM


The solution for Web life organisation is yet to be found

Second Survey

How many web categories does a user have ?

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Survey Study

by benjprigent

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Public - 2/27/16, 4:23 PM