The Inspiration

INSPIRING PERSON: STEVE JOBS / PEARL DIVERS

PERSONALITY: CREATIVE, PIONEER, RISK TAKERS, AGGRESIVE, CARING, HUMANITARIAN

The Big Idea

THE PROBLEM

High rate of mortality in airplane crashes

The Real Problem

- Not enough investment in aviation safety


KEY FACTS

- High percentages of death

- Lack of safety measurements

- 22.5 people dies, every 1m hours of flying

- Aviation manufacturers are focusing their search on the commercial side rather than safety

Group Identity / The Target

Values:

- Valuing human life

- Integrity

- Consumer rights


The Secret:

Creating safety is not like the creating

the feeling of safety

The Target:

- Airplane manufacturers

- Aviation regulators

- Airplane carriers

- Public opinion

The Manifesto

EVERY FLYING SOUL MATTERS.

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Public - 4/20/16, 1:14 PM