Snapchat and the Characteristics of Digitalization

Snapchat has become a way of communication for many people. Most people use Snapchat daily to checkup with friends and family. It has also evolved into a news feed of event coverage going on throughout the world. 


Network Externalities and Snapchat

We learned Network Externalities are “When the value of a product to one user depends on how many other users there are”. Snapchat is an example of this because if no one used Snapchat it would not be a popular. The success of the app depends on people using the app for a method of communication. 

Poly-directionality and Snapchat

The Digitalization allows communication form be Poly-directional. You can chose to go from one to one, one to many, many to one and many to many. Some examples of this in Snapchat are replying to someone’s message (one to one). Posting a “story” so everyone can see (one to many). Also, on Snapchat we are seeing on the live feed updates on the Election many to one). 

Snapchat is a perfect example of a Digital Footprint, Network Externalities, Poly-directionality and Death of Distance are all characteristics of digitalization. I know there are more characteristics that Snapchat could serve as an example. However, I believe these to be the most prominent. Can you think of another characteristic of digitalization that can be seen in Snapchat?

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Snapchat and the Characteristics of Digitalization

by kaseygroth

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Public - 7/9/16, 11:02 PM