Meet Bob

  • Bob lives in Davis. 


  • Bob likes shopping for clothes but Davis only has two stores he can buy clothes at, Gap and Target.

  • Bob is sad because Gap is too expensive for him and the clothes at Target do not seem to fit him very well.


  • The nearest mall to Bob is an hour away!

  • When Bob tells his friend Ross about his problem, Ross introduces him to the world of online shopping.


  • Now from his home Bob can buy clothes from all around the world. 


  • Bob gets a great deal on a Jacket all the way from London and free shipping!

Death of Distance

Digitalization allows Bob can buy his clothes from all over the world, this increases his choices by the thousands! He can now find the right fit at the right price.


The digitalization of online shopping has opened up the world as one giant global marketplace. 

Digital Footprint

When you shop online, e-commerce websites store your shopping preferences so that they can show advertisements suited to your buying habits and also set the price based on your economic status. They also store your credit and debit card information for speeding up the checkout time. 


This information collection by shopping websites has brought up many privacy and security issues. Your information also has the possibility of being stolen by hackers.

Timeless Time

Digitalization has made store hours a thing of the past. Now you can look at items, compare them at other stores and buy them at any time of the day. 


Also with companies offshoring their support team and automizing their shipping and logistics, many major e-commerce websites have 24 hours business hours so that they can process orders throughout the day.

Space of Folds

You can now shop from any country in the world as long as they have an internet connection. Through the means of network space, geography is not a factor affecting digital commerce. 

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CMN 170v | Effects of Digitalization on Retail Shoopping

by dasdhrub95

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Public - 4/28/16, 3:09 AM