IS INTERNET.ORG VS. NET NEUTRALITY?

(and why should you support Internet.org or not?)


THE INDIAN CASE STUDY 

FOR THE REST OF THE EMERGING MARKETS
#Ethics #Startups #Internet #EmergingMarkets

Introduction:

What is net neutrality & what is Internet.org?


The Indian case study:

Airtel Zero vs. #SaveTheInternet...and the Internet.org debate


Conclusion:

Principle vs. Action (Transcendental idealism vs. Utilitarianism)
> Should you support or not Internet.org?

WHO AM I?

Arnaud Auger


Passionate about innovation 

in the emerging markets

StartupBRICS partner, SxSW speaker,

Hello Tomorrow ambassador in India

Passionate about Facebook

Author of Facebook Marketing,

100+ Facebook Marketing campaigns

Passionate about ethics

Paris-Sorbonne graduated in Ethics 

UNESCO prize of Business ethics

WHAT IS NET NEUTRALITY?

WHAT IS INTERNET.ORG

Mark Zuckerberg on Internet.org in India

OK, Net Neutrality seems to be a good thing

& Internet.org seems to be a good initiative

so what is the problem?

Let's study the debate opened in India about it.


NET NEUTRALITY IN INDIA

(Airtel Zero, #SaveTheInternet, Flipkart...)

AND WHAT INTERNET.ORG HAD TO DO WITH IT

AIRTEL ZERO

Airtel is the biggest internet provider in India.


Airtel Zero is an offer to access to websites (such like Flipkart)

for free of data charge when these websites pay for it.


So yes, people could access Internet for free.


and this was the reaction...

#SAVETHEINTERNET

AIRTEL REACTION

Tweets from @AnandC, Airtel Chief Product Officer at that time

FLIPKART REACTION

Other Indian startups react:

here the founder of Zomato
Indian biggest food startup
(223 M raised, 30M users)

...and then came the Internet.org question

The buzz against Internet.org in India was massive,

so Mark Zuckerberg himself had to react...

then Facebook 

shared Mark Zuckerberg's status on its page in India

Facebook also promoted 

its pro-Internet.org

massively 

(millions dollars worth campaign)

to all indian facebook users 

through facebook ads


Now that you know the basic elements, let's specify some points:


1. Airtel & Internet.org (that belongs to Facebook) are partners in Zambia, not in India


2. Airtel Zero & Internet.org are kind of competitors in India


3. Airtel Zero partnered Facebook in India to access Facebook free of charge

My Interview about this Net Neutraity question in India

WHY SHOULD YOU BE PRO OR AGAINST INTERNET.ORG

Yes, it is a philosophical debate.

KANT vs. MILL

Indeed, the critics against Airtel Zero or Internet.org have 1 root:

 

Airtel & Facebook could benefit from their programs. Yes, they have a self-interest.


Airtel's & Facebook objective by offering internet access for free

could then be to increase the users of their own services. 

Yes they are companies trying to make profits.

From a Kantian ethic's perspective,

no virtuous action can be made out of self-interest.


As a consequence, Airtel & facebook initiatives can't be good. 

From John Stuart Mill's Utilitarian perspective, it is very different:


Actions should not be judged by the absence of interest of the action maker

but by their consequences, by their utility.


Indeed, a good action produces "the greatest happiness for the  greatest number".


So even if Airtel & Facebook can profit from their initiatives, as long as they produce more good and better good, their actions can be good.

So now the question is:


Is net neutrality a sacred principle even if its respect has negative consequences 

(people who can't be connected) which could be the enemy of the principle's objective

or

should we think about the concrete effectiveness beyond abstract principles 
and believe that there is more good if people can be connected than if they are not.
?

I am Utilitarian and I believe, yes that a world "more open and connected" 

with more people having access to information and innovation

will create a greater happiness for a greater number.


And I believe that in free market, on a longer term, it is not in companies' interest to abuse of their program or position. #SaveTheInternet is another proof of that. 

Companies are well warned and people are ready to react...

thanks to freedom of information and because they are connected.


So I am pro-Internet.org


So I praise the #SaveTheInternet movement's vigilance

but I criticize its extremism and its consequences.

And yes, even if I know this is propaganda, I think it is a good one

Mark Zuckerberg insisted about Internet.org with P.M. Modi

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THANK YOU

Arnaud@StartupBRICS.com

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Internet.org, Net neutrality in India, Mark Zuckerberg, Modi by StartupBRICS

by arnaudauger

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Public - 6/11/15, 3:37 PM