NO TARGETING

We don't want to target before the 31/8/16

Strat ACQUISITION

- PHASE 1 : Build

Milestone 1 : 100 users

Objective : 31/6/2016

- PHASE 1 : Build

Create community

OBJECTIVE : Gather 50 feedbacks on a qualitative survey.

PHASE 2 : Develop

Milestone 2 : 1000 users

Objective : 31/8/2016

1000 USERS

OBJECTIVE 1 : Gather and analyse datas to work on our main acquisition channel (which will recruit 80% of our users) based on our 2 main KPI's : 

- Number of Video edited/Total traffic reached

- Number of shared video/ Total of video edited

Budget global is max 1000 € (HR not included).


OBJECTIVE 2 : We want to call, email or see face to face at least 100 persons.

PHASE 2 : Develop

Develop community on Social media (strat editorial/test ads)

PHASE 3 : viral loop

Milestone 3 : 15000 users

PHASE 3 : viral loop

Turn our growth approach into a metric base growth strategy

KPI : Referral (K factor)

Facebook/Instagram ads : Target all communities and select the 3 communities with the best conversion rate

Recruit Growth Hacker

PHASE 4 : ROCKET

Milestone 4 : 1 million users

Objective : By the end 2017

PHASE 4 : ROCKET

LTV is fixed

Acquisition cost is fixed

Acquisition channel is fixed

Community targeted

Strat RETENTION

Phase 1 : Measure the experience

Milestone 1 : 40% conversion : Video created per opening 

Objective : 31 june 2016

Phase 2 : A "reflexe"

Milestone 2 : 80% video created/opening

20% shared/opening

Phase 2 : A "reflexe"

Milestone 3 : If >2 minutes of video captured then 1 Klap (trouver notre KPI de retention)

Phase 2 : A "reflexe"

Better experience (filter…)

Notification push when user has just taken > 2 min of video

Video contest on social network

Fun experience

MOST EFFECTIVE UA STRATEGY

OUR ACQUISITION CHANNELS

We will focus acquisition channels which will be related to our main KPI's : Number of shared video/ Total of video edited.

It is all about detecting creating and optimize in-app viral tactics to increase Klap video sharing. 

By sharing branded videos, Magisto, Dubmash, Momentica reached a community >10 millions users.

WHAT WE SHOULD NOT DO

Our objective is to get an organic growth, to gather datas and build the best product.

PR, Printed ads or offline events or not considered at this stage.

Because we don't want to have a press release, acquire many users who don't have the need for our product. It is not data accurate. It is a hole in a pocket.


Benchmark : Uber, Airbnb, Instagram, Pinterest, Spotify

OBJECTIF 31/12/2016

K factor : 1,5

K factor = how many new users brings one user

2017

Massive growth plan activated.

We grow on our competitors users (Magisto, Replay, Splice, Momentica)

We find a way to get in contact with them (facebook, instagram, youtube). Targeting the travelers and sportspersons and propose them Klap, the best video editing solution for their activity in term of rythm, dynamism and effects.

END

BLOG

Blog Klap

Objectif : SEO et accompagner notre utilisateur dans son experience Klap

2 articles/semaine. 

Comment : Klap propose du contenu divertissant et pratique qu'il génére en collaboration avec sa communauté. Klap oriente son contenu vers la découverte de ses univers (outdoor, voyage, festival, sport)

1 tutoriel/conseil par semaine sur le montage vidéo

1 focus sur l'utilisateur/égérie par semaine de la semaine

FACEBOOK

Mise en avant des utilisateurs.

Communiquer exclusivement en partageant les photos/vidéos des internautes.

Au début comment fait on ?????

Exemple GoPro, Retrica, magisto

TARGET

15 - 35 ans

Prenant > 5 photos/vidéos par semaine

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Strat Com'

by chatillonolivier

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Public - 1/28/16, 1:21 PM