LEGO CASE STUDY
June 10th, 2016
#1 Product oriented
Identify a trend that’s interesting to preschool parents and create an engaging article around this. The article should be created for online publication and should not exceed 700 words.
Come prepared to present the insight behind the article you have already created and explain how you would amplify the content to preschool parents across paid, owned and earned channels. You have £10,000 to create and amplify content.
Key ideas: nostalgia, adventure, sharing with their kids
Social networks: Instagram, Pinterest, where image is key
Increase Brand Awareness
Create Brand Preference from a Very Young Age
Generate visits on Blog and Eshop
Increase Conversion Rate
The Jungle Set
Lego Brand Values
Imagination // Creativity // Fun // Learning // Care
Welcome To The Jungle! We've got fun and games!
First Phase: Welcome To The Jungle!
Warm days are coming up, with the age-old question from the little ones: "What are we going to dooooooo today?" Well, that's a good one, right? Why not try the zoo?
Even at the youngest age, getting to know the world that surrounds them is good for every kid. It triggers their curiosity, shows them how animals are cared for, and let's admit, it's a fun place to learn new things.
Paragraph #1 will how animals cohabitate, how the adults care for the babies and which environment they live in. Always suggesting parents illustrate their words with the Lego toys.
Paragraph #2 will explain how parents will be able to follow a family's trip to Kenya to discover wild animals and their natural habitat.
Content Amplification - 1st Phase
Second Phase: Welcome To The Jungle!
Content Amplification - 2nd Phase
KPIs to Follow
Email Open & Click Rates
Social Media Reach & Engagement
Blog Post Visits
#2 Trend oriented
On The Road with your Kids this Summer? We have some tips.
Tips for calming them down
Tips for teaching them things on the way
New games (here speak about lego)
Get Your Kids to DIY too! Things to take on holiday!
Help them pack their bags with DIY objects: phone, crab, fish, car...
Promote Lego apps
Baby On Board? Prepare some gifts for baby #2 with the Big Brother or Sister!
Explain change when #2 is coming
Create special objects
Cook with mum: DIY FOOD
Remake what mum is cooking through legos
Challenges for your kids
10 minutes of peace, give your kids challenges!
Please use Google Chrome to obtain the best export results.
Public - 6/8/16, 12:50 PM