Characteristics of Digitalization of Pokemon GO
Pokemon GO is a new mobile application where users can catch Pokemon in the real world using augmented reality technology. In just seven days since the game was released, Pokémon GO has exceeded Twitter’s 65 million American users.
Network Externalities and Pokemon GO
When a network externality is present, the value of the product is dependent on the number of others using it. Pokemon GO is attractive to players because as more people join (including their friends), the more interest they have in also joining. Because Pokemon GO had such a large initial surge of users, players in the game had many other players to interact with from the beginning, creating a positive feedback loop. In this case however, there was such a high number of initial users that the company responsible for the product was not able to support the huge spike in traffic.
Poly-directionality and Pokemon GO
Poly-Directionality is the ability to communicate with a single audience member or a group. Pokemon GO does this seamlessly by allowing for single play or group play. Players can fight gyms together, go hunting together, or training together. But they can also do these on their own. In the future, players will be able to communicate with each other in many other ways as well, expanding the games existing poly-directionality features.
Pokemon GO is a great product to examine when looking at the characteristics of digitalization. We were able to look at the Digital Footprint, Network Externalities, Poly-directionality and Economies to Scale and although there are more characteristics that can be applied, these are the most prominent. It is very interesting to examine a product that is so prevalent in popular culture because they often are accepted blindly rather than studied. It is important to understand the logistics behind products in order to truly understand the product itself, especially ones that become so popular.
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Public - 7/12/16, 8:36 PM