Growth Hacking is a mindset ! 

Famous Story : 

Airbnb -> Spam Craiglist 
Hotmail -> Signature email 
PayPal ->Spam Ebay 
DropBox -> Referral Program 
Ashley Madison -> Fake profil (bots)

Funny one! :

Definition of Growth Hacking 

"Growth Hacking is about finding creative way to quickly increase growth at all stage of startups/Smes/companies"

Let's be more precise :

Traction period (MVP, Test of VP) -> PMF(Validation)-> Growth 

We need GH at all stages ! 

What kind of business need to integrate the Growth Hacking ? !!ALL!!

Because GROWTH is the DNA of all companies !

Pq le GH est vrmt important ajd ? 

-> Channels traditionnelles sont saturées, ne convertissent plus et chères
-> Un bon produit avec une mauvaise distribution = Echec
-> De + en plus de projets => FIGHT !

Why use GH ?

- Build a community 
- Reach users first
- Find new leads 
- Test your Value Proposition
- Increase conversion 
- Decrease churn
...

Last advice : 

- GH is not magic : You need to test a lot of hacks
- GH doesn't work if your product is shitty ! 



LET'S HACK ! 

Rule 1 : "Il est difficile de construire une audience. 
Commencez par grossir sur le dos de la concurrence!

=

OPN strategy

But B.R.A.S.S first ! : Répertoriez vos Growth Expérience

-> Blink (general feeling/Relevance=Quality of the channel/Availability=enough skills/Scalability=Repetable

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Public - 4/12/16, 5:43 PM