History of Dior 

- French company 

- Created in 1946 

- First collection in fashion 

- Also cosmetic, jewelry and perfume 

Miss Dior:


- Born for 80 years

- Created to smell love

- Perfume of boldness, revival and liberty

Target Market of Miss Dior:


- Free woman


- Young woman

Advertising Miss Dior :

- Natalie Proton

- She feels happy and free

- Wedding symbol of romanticism

- Paris, capital of fashion

- Solgan: "Miss Dior by Christian Dior"

- Hymne of rock love

Poison Girl :

- 1985 by Edouard Flechier

-  18-25 years old

- Young sensual and feminine woman


Dior J'adore:


- 1999 by Calice Becker and Ann Gottlied 

- Women perfume the most sold in France

- Amphora

- 55 billions euros 


4P of DIOR 

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Dior presentation

by luciejegou1998

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Public - 11/17/16, 11:31 AM