LAS VEGAS

history - tradition of invention - future


Teresa Kaser

International Study Tour 2016

HOW IT ALL BEGAN

1900 -  1940

1905

foundation (railroad) / city was just a stopover

1910

about 1000 inhabitants

1920

about 2000 inhabitants

1926

 first plane to Las Vegas

1930 

first gambling machines

1931

 legalization of gambling 

(Nevada: monopoly position)

1931 to 1935

 construction of the Hoover Dam -> "must-see-attraction"

1938

first night club "Pair O'Dice"

1940 - 1950

1940

10,000 inhabitants /  improvement infrastructure, water supply / first separation city and "strip"

1945

Guy McAffee - establishment of the "strip" and construction of the first hotel "El Rancho" with 66 rooms

1946

construction of more hotels and casinos (focus: glitter & glamour) 

1947

Bugsy Siegel - first theme hotel "The Flamingo Hotel" 

6 million dollars

1948

Meyer Lanksy Operation 

 

1950 - 1970 

1950

opening "The Dessert Inn Hotel"

1952

opening "The Sahara Hotel", "The Sands Hotel"

1955

opening "The Riviera Hotel" (Liberace - $50,000 per week) 

1960

100,000 inhabitants / more and more international guests /

"Rat Pack & Boss" (leaders of entertainment - shows for $6 to attract gamblers)  

1966

opening "Caesars Palace Hotel and Casinos" 

1970 - 2000

1970

125,000 inhabitants

1971

"Fear and Loathing in Las Vegas" movie

1973

opening "MGM Grand" biggest hotel with about 5000 rooms

1975

$  1 billion earnings from gambling

1980

160,000 inhabitants

1989

opening "The Mirage" with 3000 rooms

1990

260,000 inhabitants / transformation from "sin city" to THE city of entertainment

opening "The Luxor", "Mandalay Bay" 

1992

opening of the forum shops at the "Caesars Palace" / focus on luxury shopping

from 2000

2000

9 out of 10 of the biggest hotels in the world are in Las Vegas / focus on entertainment 

2008

600,000 inhabitants

2009

movie "Hangover"

2010

Las Vegas Convention Center - 930,000m2 of exhibit space

2011

19 out of 20 biggest hotels in the world are in Las Vegas


HOTEL THEMING AS A SUCCESSFUL INVENTION

GOAL: "HEADS IN BEDS"

"THE FLAMINGO" / 1947

3626 rooms

first themed hotel in Las Vegas

Bugsy Siegel

living pink Chilean flamingos, ducks, swans, turtles and koi fish 

the Flamingo is - and always will be - a quintessential in the las vegas experience

"THE MIRAGE" / 1989

3044 rooms


Steve Wynn

Polynesian themed

home to tropical trees, plants and exotic attractions

"active" vulcano outside erupts several times 

water and fire effects

Siegfried & Roy's Secret Garden And Dolphin Habitat

"THE EXCALIBUR" / 1990

4008 rooms


back to the days of King Arthur

and Robin Hood

facade is a castle in the medieval style

jousting knights and invading armies

indoor fireworks

Canterbury Wedding Chapels

"NEW YORK NEW YORK" / 1997

2024 rooms


facade of hotel represents the skyline of NY 

Empire State Building, Statue of Liberty;

inside is designed to NYC neighborhoods

"Roller Coaster"

"THE VENETIAN" / 1999

7128 rooms (together with "The Palazzo")

imitation of Venetian - spirit of Italy is alive

including showplaces, restaurants, shows and gondoliers

Madame Tussauds Wax Museum


CONVENTION CENTER AS A SUCCESSFUL INVENTION

"work all night long, play all night long"






Las Vegas Convention Center LVCC


- number 1 convention center in the US

- 300,000 m2 total space (exhibit hall floor: 180,290 m2)

- 5,800,00 convention tourists

- 21,306 conventions held 

--> huge profit driver for destination 








LAS VEGAS TODAY AND TOMORROW

Guest arrivals

- 1970

 6,7M 

- 1980 

11,9M

- 1990 

20,9M

- 2000 

35,8M

- 2005

 38,5M

- 2010

 37,3M

- 2015 

42M

Hotel Rooms

- 1970

25,430

- 1980

35,190

- 1990

73,730

- 2000

124,270

- 2005

133,186

- 2010

148,935

- 2015

150,000

"To attract visitors by promoting Las Vegas as the world's most desirable destination for business and leisure travel"

TODAY AND TOMORROW

-offer very diversified (five-star-restaurants, fast-food-chains, luxury boutiques, show performances, art exhibitions)

- entertainment revenues

- all about emotions

- postmodern fantasy world

- city of entertainment

- family  friendly through themed hotels (themed hotels as the destination) 

- 2015: tourism record with 42,3 million arrivals

- forecasted visitor volume will increase

- 23,4% higher occupancy than the rest of USA

- 150,000 hotel rooms

- reinvention is necessary for future to keep their iconic status (new protagonist necessary?)

- challenge will be to secure their worldwide unique competition (fe Macau)

STRENGTHS

  • destination image
  • guest arrivals are increasing
  • high domestic and international tourism
  • provide a high number of experiences and entertainment 
  • a lot of repeat visitors (gambling) 
  • postmodern fantasy-world
  • musical and show performances
  • good infrastructure and offer is very diversified
  • marketing campaign "What happens in Vegas, stays in Vegas"

WEAKNESSES

  • no natural resources for the growth of the city
  • difficult for European countries to travel there (long distances, expensive) 
  • annual 21% new visitors
  • low threat of potential new entrants 
  • general "bad image" of gambling industry
  • awareness of natural environment


OPPORTUNITIES

  • adding attractions
  • changing image totally to "city of entertainment" 
  • new protagonists?
  • increasing number of new tourists
  • keep number of repeat visitors
  • family holiday destination with themed hotels
  • improve quality in food, hotels and entertainment
  • new reinvention

THREATS

  • secure worldwide unique competition (fe Macau)
  • development of other big entertainment destinations
  • national and international politics (Trump?)
  • terrorism
  • limited water resource
  • waste and ecological burdens
  • intense traffic
  • secure worldwide unique competition 
  • Las Vegas as a destination that is visited only once a lifetime

Las Vegas is not a destination or a city. It is an experience.

Sources:

  • Haiku Deck
  • own pictures
  • google pictures
  • wikipedia
  • charts made with infogram.com
  • Douglass, W.A., Raento, P. (2004): The tradition of invention ‐ conceiving Las Vegas. Annals of Tourism Research, Vol. 31 (1), p. 7‐23.

  • LVCC (http://www.lvcva.com/who-we-are/our-facilities/las-vegas-convention-center/) 
  • Las Vegas Convention and Visitors Authority. (2016): Vegas FAQs. Retrieved from http://www.lvcva.com/includes/content/images/media/docs/2015-Vegas-FAQs.pdf
  • Okada, S. (2015): Las Vegas Casino & Hotel Market Outlook 2015. HVS Global Hospitality Report, p. 1-20
  • Villanueva, R. (2016): Senior Director of International Sales Las Vegas

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Las Vegas

by teresakaser

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Public - 11/28/16, 8:44 AM