World of Warcraft and the Characteristics of Digitization

World of Warcraft is one of the most popular massively multiplayer online role-playing game in the world right now. This game is released in 2004 by Blizzard Entertainment, and has been operating over 10 years with peak of 12 million subscriptions in October 2010.

Digital Footprint

Digital footprint is the trail of data you created while using the internet. In World of Warcraft, your character could be the digital footprint, which represents "you" in the digital world. With the character you created, you can interact with other players, buy items from the auction and defeat monsters and bosses to get loot.

Death of Distance

In World of Warcraft, the physical distance in the real world is no longer a barrier that separates people . Players from different cities, states and countries can play together in the same team and same map in this magical world, regardless the time differences. Everyone is connected with each other.

Network Externality

Positive network externality means the more people, the more benefit for everybody. In World of Warcraft, when you are in a raid team, usually the more people you have in your team, the better and more loots will drop after you take down the raid boss. 

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by deopeng

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Public - 7/13/16, 2:21 PM