"I'M SUCH A 

QUICHE 

IN SOCIAL MEDIA"


YOUR NEEDS


+ PIMP YOUR ADVERTISING STRATEGY

+ TARGET YOUR POTENTIAL FOLLOWERS

+ ENGAGE YOUR ALUMNI


OTHERS ??



I - COMMUNITY

II - ADVERTISE

III - ENGAGE

_ COMMUNITY _


INDENTIFY:

- YOUR AMBASSADORS

- YOUR "NATURAL" NETWORK

- YOUR INFLUENCERS

COMMUNITY

- YOUR AMBASSADORS

>> students, teachers, staff, other programs, mentors, internships directors...


- YOUR "NATURAL" NETWORK

>> universities, labs, companies, specialized media...

= Where are you looking for info yourself !)


- YOUR INFLUENCERS

>> people relevant in your field with a lot of followers

COMMUNITY - TOOLS ?!

Tips & Tricks


- Create lists

- Use images

- Ping people < 10

- Do not start with @ but .@

- Connect to # (events...) & choose a (short) # in advance


_ ADVERSISE _


The right Message 

in the right Moment 

throught the right Medium 

to the right Members


ADVERTISE - TOOLS ?!


Tips & Tricks


- Design matters >

canva, pinterest, dafont

- Take care of your analytics

- Choose your timing 



_ ENGAGE _

ENGAGE - TOOLS ?!


Tips & Tricks


- Documentation is the key

- Share your updates and insights (shared account)

- Lists enable you to share relevant content

- Discuss with people 


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social media training

by lead71

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Public - 4/7/16, 8:40 PM