Case Overview - Some figures

Founded in Sweden in 1967


Sells beauty products - cosmetics


Present in 60 countries

          8000 employees

          1000 products

          3.6M consultants

Case Overview - Oriflame's Strategy

Oriflame's want to remove retailers from supply chain


Consultants are individuals


Oriflame's provides them with incentives to


Sell various products


Bring new consultants

Strengths and Weaknesses of Oriflame's strategy and business model when competing internationally.

Competitors

L’Oreal

Procter & Gamble

Unilever

Avon

Mary Kay

Amway

Lakme

Market Presence

EMEA

LATIN AMERICA

CIS & BALTICS

ASIA

Strategy

Build a global brand locally


Communication fine-tuned with a specific target group in mind


Emphasizing what is important in a specific market


Price is adapted to the different market 

Strengths

Consistency in brand image


Diversity of different products to answer the needs of more markets


Knowledge of different cultures and rituals that enhances product adaptability

Weaknesses

Products are developed quickly and are regularly discontinued


Offering different prices in different markets might encourage arbitrage


Competitors have similar strategies

Financial Position

Business Model

Direct selling 


Eliminate retailers from the distribution chain


Having consultants as part of the sales force of

3.6 million consultants

Strength

Oriflame has high quality products with affordable prices.


It's a brand name that's been there for 43 years


Consultants are involved in sales – obtain products easily


Catalogue is published every 3 weekes with 40 different languages


Oriflame has very flexible delivery and payment methods.


Entering e-marketing field

Weaknesses

Lack of promotions through mass media and only depending on individual sponsors.


Variety of cosmetic brands launching every day.


The catalogue is time consuming (1 YEAR)

Introduction of the App - Overview

In 2011, Oriflame launched 2 iPad apps


In EMEA region


To make the latest catalogue always available


Prospects can instantly register to become consultants


       Getting Started: to register and learn

       Business App: get the figures and the news

Is the Introduction of the App a Major Step Forward?

Yes

Ambition to build a “global brand”, with local values


Maintain a strong brand identity on a global scale : digital presence


Possibility to gain new customers globally

The Order Pad lets consultants collect orders from other customers

--> Designed for Consultants at all career levels.



Features:

Database of all products offered in the current Catalogue


Product availability check


Countdown to the next Catalogue period


Offline support


Fully synchronized with online basket


Easy Customer management

A new way to work 

Do you want to look and feel great?

 Do you want to earn more money? 

Do you want more time to spend with family and friends? Do you dream of travelling the world? 

The Oriflame opportunity puts your dream lifestyle within reach.

Getting Started is the most important training for a successful start in Oriflame. It is essential for continuous success and working towards fulfilling your dreams. 

Despite the crisis : big opportunities (one-third of the direct global sales)

this app provides powerful tools to analyze a lot of data while helping to answer important questions, to improve decisions and execution processes.


Characteristics :

- Follow the activity of your Personal Group

- Boost the performance of your downline

- Countdown to the next catalog

- Check all your network

- Contact any consultant in your network from your telephone, with a favorable tariff

-making the catalog global : big step forward to discover new markets 

- help to avoid market problems (authorities etc)

-opportunity to become a leader of opinion in this market


-improving the consumer experience

-available everywhere in any language

-the buying process is easier : opportunity of more sales

Is the Introduction of the App a Major Step Forward?

And... not really...

Only available on iPads


Not all consultants have one

The 2011 apps don't exist anymore


Two new apps were launched in 2015


Available on iPhones & iPads


Both of them are required

It's only a catalogue


They aren't selling online


The Website would do the job

No reviews on the appStore...

THANK YOU !

Create a presentation like this one
Share it on social medias
Share it on your own
Share it on social medias
Share it on your own

How to export your presentation

Please use Google Chrome to obtain the best export results.


How to export your presentation

Business Intelligence

by abs

26 views

Public - 4/18/16, 5:17 PM