What the heck is UX
How to start
when you don't have data
The Digital Marketing Canvas
Hi, I'm Jeremy
Tell me about yourself
Best part of your job?
Most difficult part of your job?
Topic you're interested in learning more?
Objectives? Why are you here?
What is your company website?
Can you dance?
You learn by doing
User Experience Design
What is an experience?
Everything is an experience
What is design?
Good design is possible
"This tape may need to be rewound before watching"
"Don't turn it into an education program. Turn it into a problem-solving machine."
Cynthia Tripp, marketing director for global design at P&G
But what if you've just started?
Not enough volume to draw conclusions...
"If I had asked people what they wanted,
they would have said faster horses"
Can you draw?
4 9 44
+32 495 44 04 65
How was your last flight?
What…will they do?… Should they do?
Know your customer
Focus on their problems
Test your ideas
Quickly and cheaply
Test your real product
Gather real data: qualitative and quantitative
1. Know your customer
Facebook Audience Insights
Use Facebook Ads
Study competitors look for hints
2. Test your ideas
Get in front of your target audience
Fake A/B tests with Google Surveys
Google Adwords to own your messaging
What did you learn?
Please use Google Chrome to obtain the best export results.
Public - 9/24/16, 12:59 PM