Agenda

What the heck is UX

(Break)

How to start 

when you don't have data

(Lunch)

Tools

(Break)

The Digital Marketing Canvas

Hi, I'm Jeremy

Learn

Network

Enjoy

Tell me about yourself

Introduce yourself

Best part of your job?

Most difficult part of your job?

Topic you're interested in learning more?

Objectives? Why are you here?

What is your company website?

Can you dance?

You learn by doing

User Experience Design

What is an experience?

Everything is an experience

What is design?

Good design is possible

Remember this?

Constrains :

  1. Achieve > 99% adoption
  2. No additional burden on customer or store employee
  3. Low cost, easy implementation

"This tape may need to be rewound before watching"

"...increasing design activity such as design-related employee training boosted a company's revenue on average by 40% more than other companies over a five-year period" 


Bloomberg Businessweek

"Don't turn it into an education program. Turn it into a problem-solving machine."


Cynthia Tripp, marketing director for global design at P&G

But what if you've just started?

Not enough volume to draw conclusions...

"If I had asked people what they wanted,
they would have said faster horses"


Henry Ford

Sketch.

Prototype.

Test.

Repeat.

VS

Can you draw?

Proximity

+3 2

                                                        9

5

4   9                                               44


0                                                                                        4

                                                                                                65

Proximity

+32 495 44 04 65

Alignment

Alignment

How was your last flight?

What's missing?

People

What…will they do?… Should they do?

Let's re-design!

Building effectively

1

Know your customer

Focus on their problems

2

Test your ideas

Quickly and cheaply

3

Test your real product

Gather real data: qualitative and quantitative

1. Know your customer

Facebook Audience Insights

Use Facebook Ads

Study competitors look for hints

2. Test your ideas

Get in front of your target audience

Fake A/B tests with Google Surveys

Google Adwords to own your messaging

Take aways

  1. Write your assumptions and challenge them
  2. Ask questions.. Especially “why and why not!"
  3. Think of the “who’s” and their senses
  4. Map the whole process: pre-start and post-finish
  5. P.A.R.C.C.

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UX workshop

by jeremycorman

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Public - 9/24/16, 12:59 PM