East Coast Expansion for Chip & Joanna Gaines and the Magnolia Brand
The Current Situation & PR Need
East Coast Target Audiences
Utilize branded events, contests, and shopping experiences to allow the Gaines to interact with their fans, sell their products, increase their recognition, and physically bring their brand to an area they haven’t directly touched yet.
"Magnolia On The Move" Events
Interactive brand event in Boston, NYC, D.C., and Atlanta. Occurs in November prior to holidays.
Magnolia Market Pop-Up Shops
Fixer Upper Season 5 Preview
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Public - 11/29/16, 2:49 AM