How To Build Bots for Messenger

Connect with your users


Think of a message thread as the place where you connect and interact with your users. Build just one bot, and your experience is available on all platforms where Messenger exists, including iOS, Android, and web. 


It also removes the friction of your users having to download one more app, on top of all the apps they already have and may not use, given Messenger is now used by 900 million people every month.

Three Main Capabilities Within Bots for Messenger


  1. Send/Receive API. This new capability includes the ability to send and receive text, images, and rich bubbles with CTAs
  2. Generic Message Templates. We think people prefer to tap buttons and see beautiful images, rather than learn a new programming language to interact with your bot. That's why we've built structured messages with call to actions, horizontal scroll, urls, and postbacks.
  3. Welcome screen + Null state CTAs. Our first principle was giving developers space to own the experience. Think of the message thread as your app. We're giving you the real estate and the tools to customize your experience. This starts with the welcome screen. People discover our featured bots and enter the conversation. Then, they see your brand, your Messenger greeting, and a call to action to “Get Started”.

Getting Started?


Head over to messenger.com/platform to learn more and get started building your bot today. We are excited to see what you create for the millions of people who use Messenger every day.

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How To Build Bots for Messenger

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Public - 4/19/16, 1:28 PM