Digitization of Snapchat
Snapchat is both a messaging app (primarily image based) and a social networking app in which you can post a "story" to show people what you are doing at that exact moment. Whereas a "story" is more public and can be viewed by your entire friends list (social aspect), a "snap" is more private wherein an image or chat you send can only be seen by the person(s) you send it to (messaging aspect).
Death of Distance
Because Snapchat is such a popular, widely used app (over 100 million daily active users worldwide as of 2015), and can be accessed even while traveling, someone from France can send a snap to someone in Japan, and within seconds, they could be having a conversation. Anyone with access to a phone and an Internet connection could easily have a conversation with someone likewise from anywhere in the world. This breaks the barriers of distance and can bring people together and make the distance seem less far than it actually is.
Media Richness Selection
With Snapchat, you can choose your level of media richness; you could go for a lower richness by sending a simple snap (an image of the sky with the text "Bored"), or for a medium richness through the messaging/chat feature which is essentially like texting, or for a higher richness through the voice call or live video feature where you can actually see the person's face/what they are doing while talking. You can easily choose to be more vague or intimate with whomever you are communicating with.
You can customize your degree of privacy in settings with who can view your story, who can view your snaps/messages, and who can send you snaps/messages. You can have your account be completely open and let even strangers view your story and send you snaps. If you are more of a private person, however, you are able to allow only your friends, or a select few, to do these things.
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Public - 7/14/16, 1:51 AM