We want everyone to feel good, with no effort.
People needs help to :
- Feel better : emeaution is detox and tonic
=> people usualy takes vitamins, magnesium pills, goes to the psy
- Lose weight : emeaution is appetite-suppressing and diuretic
=> people usualy takes expensive medical and chemical meals substitutes
- Drink at sport : emeaution is regenerating and cardio protect
=> people usualy drinks electrolytes waters full of preservatives and sugars
emeaution's cucumber water is 100% organic with real cucumbers, lemon and lime, fresh mint leaves and ginger.
no sugars, no concentrates, no aromas, no preservatives.
A beverage with many assets : detox, hydrating, regenerating, cardio-protect, vitamined, appetite-suppressing, lose-weight-partner, and very refreshing.
An adult needs to drink 1,5 L/day :
3/4 of the europeans don't drink enough
Lack of water leads to cancers, kidney problems, heart attacks
The more you drink, the more calories you burn without efforts
The beverage market is growin every year : 61L/year/pers. (BRSA study in FR)
65% in alcoholic beverage (11,2 billions €)
10% in mineral waters (1,7 billions €)
25% in non alcoholic beverage (4,3 billions €)
People looks for active beverages :
coconut water (+50% vs 2014), aloe vera (+50% every year) , detox smoothies (Innocent grows 100% every year), bouleau tree waters, mapple waters, açaï juices, ...
People choses more and more organic products in general
(The global organic market : +14,7% in 2015 vs 2014 in France representing 4B€
the organic beverage market grew by 13% betw. 2014 and 2015)
They want to avoid
pesticids (1000 events organised by SPAP in 2016), preservatives, MGO, chemical products, etc ...
People wants healthier life solutions for them and their families
The type of people we can help the most :
- Women and men who need help to lose weight.
(86% of women aren't happy with their weight ; Xerfi-Perfecta evaluates the market in France at 3.5 billions €)
- People needs to hydrate before, pending and after sport.
(80% of women and 90% of men between 25 and 35 make sport)
- Vegans, organic products consumers.
(14,7% growth of the market between 2014 and 2015)
- Hype people, Bobos, Detox fans
(pills, juices, food, and more)
TAM - SAM - SOM
TAM : 90% of adults - men and women + 50% of pre-adults
SAM : Sport - Detox - Slim = 50% of men and 70% of women
SOM : People going to gym clubs (3,5 millions) + Detox fans (few millions) + People who wants to lose weight (over 10 millions) + Vegans (more and more everyday)
Our Clients Year-to-Date
Area : Villeneuve La Garenne (92)
Since Oct. 1st, 2016
52% are on a cure
48% are occasional customers
Nb Bottles/pax average : 5,5 (min :1 - max : 16)
Average Price/Bottle : 2,80€ (from 2,50€ to 3,50€)
Operational Margin : 76,50%
Waters (mineral, spring) : contrex, courmayeur, rosana, St Yorre
Detox bev : açai, smoothies, organic juices
Detox cures : bouleau waters, mapple water
Slim solutions : medics, weight-watchers, slim-fast, etc ...
Sports bev : isotonic, powerade, gatorade, etc ...
(aromas, juices, MGO, sugars, preservatives, concentrates)
(brewed with real fresh fruits)
(detox, hungry-stop, sport-companion, slim, peps)
(just water & fruits)
Short term :
4500 Sport Clubs
Long term :
3000 Sport shops
Short term :
Selected Restos & Delicatessen
Long term :
>3000 Bio shops
Short term :
We want to develop a large product line of Fresh Fruits Still & Sparkling Waters :
Blackberry - Watermelon - Pineapple - Grany Smith - Peach - Apricot - Strawberry - Raspberry - Grapefruit - Granada - Bloody Organge - Melon - Lemon - Lime - Cucumber - Cherry
Peppermint - Sureau - Orange Blossom - Rose - Rosemary Thyme - Ginger
Jan-Mar : lab tests / technical solutions to produce
Type of bottle
Selection of ingredients
Q3 : Market distrib agreement
Q4 : 1st batch production
New product line in fresh fruits waters
Other markets development in France
Revenue model : price per bottle
Pricing : 3,50€ per bottle (1 L)
Operational Margin objective : 80%
Sales & Distrib : Sports clubs
Organic shops / Website sales
Go To Market
50 Sport Clubs In the Main French Cities
100 Organic Shops
50 Restaurants and delicatessen
Target - Q4, 2017
Cédric - CEO and Sales Developement
Myriam - Co founder and Admin, Finance,
Back Office, Supply Chain
Production & distribution partners
Cédric BAREME & Myriam CUBILIE
Tel : 07 82 33 87 49
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Public - 10/18/16, 8:19 PM