Pitch Deck

Company Purpose

WatX :


We want everyone to feel good, with no effort. 

Problem

People needs help to :


- Feel better : emeaution is detox and tonic

=> people usualy takes vitamins, magnesium pills, goes to the psy


- Lose weight : emeaution is appetite-suppressing and diuretic

=> people usualy takes expensive medical and chemical meals substitutes


- Drink at sport : emeaution is regenerating and cardio protect

=> people usualy drinks electrolytes waters full of preservatives and sugars 

Solutions

emeaution's cucumber water is 100% organic with real cucumbers, lemon and lime, fresh mint leaves and ginger.


no sugars, no concentrates, no aromas, no preservatives.


A beverage with many assets : detox, hydrating, regenerating, cardio-protect, vitamined, appetite-suppressing, lose-weight-partner, and very refreshing.

Why now

An adult needs to drink 1,5 L/day : 

3/4 of the europeans don't drink enough

Lack of water leads to cancers, kidney problems, heart attacks

The more you drink, the more calories you burn without efforts


   

The beverage market is growin every year : 61L/year/pers. (BRSA study in FR)

65% in alcoholic beverage (11,2 billions €)

10% in mineral waters (1,7 billions €)

25% in non alcoholic beverage (4,3 billions €) 

Why now

People looks for active beverages : 

coconut water (+50% vs 2014), aloe vera (+50% every year) , detox smoothies (Innocent grows 100% every year), bouleau tree waters, mapple waters, açaï juices, ...


People choses more and more organic products in general

 (The global organic market : +14,7% in 2015 vs 2014 in France representing 4B€

the organic beverage market grew by 13% betw. 2014 and 2015)



They want to avoid 

pesticids (1000 events organised by SPAP in 2016), preservatives, MGO, chemical products, etc ...


People wants healthier life solutions for them and their families   

Market size

The type of people we can help the most :


- Women and men who need help to lose weight. 

(86% of women aren't happy with their weight ; Xerfi-Perfecta evaluates the market in France at 3.5 billions €)

- People needs to hydrate before, pending and after sport. 

(80% of women and 90% of men between 25 and 35 make sport)

- Vegans, organic products consumers.

(14,7% growth of the market between 2014 and 2015)

- Hype people, Bobos, Detox fans 

(pills, juices, food, and more)


TAM - SAM - SOM

TAM : 90% of adults - men and women + 50% of pre-adults 


SAM : Sport - Detox - Slim = 50% of men and 70% of women


SOM : People going to gym clubs (3,5 millions) + Detox fans (few millions) + People who wants to lose weight (over 10 millions) + Vegans (more and more everyday) 

Our Clients Year-to-Date

Area : Villeneuve La Garenne (92)

Since Oct. 1st, 2016


90% Women 

52% are on a cure

48% are occasional customers


Nb Bottles/pax average : 5,5 (min :1 - max : 16)

Average Price/Bottle : 2,80€ (from 2,50€ to 3,50€)

Operational Margin : 76,50% 

Competitors

Waters (mineral, spring) : contrex, courmayeur, rosana, St Yorre


Detox bev : açai, smoothies, organic juices


Detox cures : bouleau waters, mapple water


Slim solutions : medics, weight-watchers, slim-fast, etc ...


Sports bev : isotonic, powerade, gatorade, etc ...

Competitive advantages

Organic

Zero 

(aromas, juices, MGO, sugars, preservatives, concentrates)

Fresh

Healthy

(detox, hungry-stop, sport-companion, slim, peps)

Smart

(just water & fruits)

Brand's Values

Vitality

Pure

Healthy

Fresh

Hydratation

Partner

Distrib Strategy

Sport


Short term :

4500 Sport Clubs 

4000 Coaches 


Long term :

3000 Sport shops 

Sport websites


Detox


Short term :

Direct Sales

Selected Restos


Long term :

>3000 Bio shops

Bio websites

Garden Shops

Slim


Short term :

Direct Sales

Websites






Time Line

2016

Oct-Dec : lab tests / technical solutions to produce

Type of bottle

Selection of ingredients


2017

Q1 : Market distrib agreement

Q2 : 1st batch production

Q3-Q4 : France development (Sports Clubs focus and Direct Sales)


2018

Other markets development in France

International Development (European Sports Clubs focus)

Product line

Business Model

Revenue model : price per bottle

Pricing : 3,50€ per bottle (1 L)

Operational Margin objective : 80%


Sales & Distrib : Sports clubs / Direct sales (Tupperware model) Organic shops / Website sales

Go To Market

50K LOVEMONEY

200K PRE-SEED


500 Sport Clubs In the Main French Cities


15,000 Adults (70% F - 30% M) 

concerned by Detox - Sport - Slim


Target - Mid-Spring 2017


Founders

Cédric - CEO and Sales Developement


Myriam - Co founder and Admin, Finance, 

Back Office, Supply Chain


Production & distribution partners

Contacts

WatX

emeaution


Cédric BAREME & Myriam CUBILIE

Tel : 07 82 33 87 49

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Public - 10/18/16, 8:19 PM