Our cucumber water receipe helps people to feel better.
People needs help to :
- Feel better : émeaution is detox and tonic
=> people usualy takes vitamins, magnesium pills, go to the psy
- Lose weight : émeaution is hungry-stop and diuretic
=> people usualy takes expensive medical and chemical meals substitutes
- Drink at sport : émeaution is regenerating and cardio protect
=> people usualy drinks electrolytes waters full of preservatives and sugars
émeaution cucumber water is 100% organic with real cucumbers, lemon and lime, fresh minth leaves and ginger.
no sugar, no calories, no concentrate, no aroma, no preservative.
A beverage with many assets : detox, hydrating, regenerating, cardio-protect, vitamined, appetite-suppressing, lose-weight-partner, and very refreshing.
People looks for active beverages : coconut water, aloe vera, detox smoothies, boulot tree waters, mapple waters, ...
People choses more and more organic products in general. They want to avoid pesticids, preservatives, MGO, chemical products, etc ...
People wants healthier life solutions for them and their families.
The type of people we can help the most :
- Women and men who need help to lose weight.
(86% of the women aren't happy with their weight ; Xerfi-Perfecta evaluates the market in France at 3.5 billions €)
- People who want hydrate well before, pending and after sport.
(80% of women and 90% of men between 25 and 35 make sport)
- Vegans, organic products consumers.
(14,7% growth of the market between 2014 and 2015)
- Hype people, Bobos, Detox fans
(pills, juces, food, and more)
TAM - SAM - SOM
TAM : 90% of the adults - men and women
SAM : Sport - Detox - Slim = 50% of men and 70% of women
SOM : People going to gym clubs (3,5 millions) + Detox fans (few millions) + People who wants to lose weight (over 10 millions)
Waters (mineral and spring) : contrex, courmayeur, rosana, St Yorre
Detox bev : açai, smoothies, organic juices
Detox cures : bouleau waters, mapple water
Slim solutions : medics, weight-watchers, slim-fast, etc ...
Sports bev : isotonic, powerade, gatorade, etc ...
Zero (aroma, MGO, sugar, preservative, calories, concentrates)
Oct-Dec : lab tests / technical solutions to produce
Type of bottle
Selection of ingredients
Q1 : Market distrib agreement
Q2 : 1st batch production
Q3-Q4 : France development
Revenue model : price per bottle
Pricing : 3,5€ per bottle (1 L)
Margin objective : 80%
Sales & Distrib : Sports clubs / Direct sales (Tupperware model) Organic shops / Website sales
Cédric - CEO and sales developement
Myriam - Co founder and Admin, back office, supply clain
Production & distribution partner
Tel : 07 82 33 87 49
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Public - 10/18/16, 8:19 PM