Digitalization of Content


By Jack Chen

CMN 170V 


What is Flickr?

Flickr is an image hosting and video hosting website. A popular website for users to share and embed personal photographs and an online community for all kinds of photographers. The service is also widely used by photo researchers and by bloggers to host images that they embed in blogs and social media.

Flickr users share an average of 3.5 million photos per day in 2016 and have shared over 750 million photos to date.

Characteristics of Digitalization for Flickr

Some of the characteristics are:

Death of Distance

Poly-directionality

Timeless Time

Economies of Scale

Network Externalities


Death of Distance

Flickr users and share and communicate with people from all over the world because the service is online.

This allows users to see, store, edit, share their photos or others photos instantaneously. 

Timeless Time



Users of can share and communicate in a synchronous (real time) and or in an asynchronous ( communicating on one's own time and convenience) manner.  


Combining the characteristic of timeless time and death of distance, users can use this service anywhere in the world at any time.




Poly-Directionality

One to many: a user can post a picture, and many people can see it


One to one: a user can share to another user direclty


Many to one: User can favorite and comment on each other's posts


This allows a better flow of information




Economies of Scale

Photographers can sell their pictures on Flickr, and once they pay their fixed cost (camera gear, and fees for using Flickr), they can sell their photos at no variable/marginal costs because the photos are in digital format, where reproduccing is as simple as copy and paste.


Network Externalities

The more users there are on Flickr, the more people a post can reach. For example, a photographer has more potential customers if there are more users of Flickr.

Flickr is a big step forward in the digitalization of content, and visual content like photos are no longer limited to hard copy.


Thank you for viewing,

Jack Chen

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Public - 5/6/16, 5:38 PM