Manipulate objects or perform a series of actions.
Where did it all start?
Virtual Reality actually has been developing since the 1950s. The Sensorama included moving chairs and odor meters while providing a visual treat to the audience.
In the 60s, the first step towards making VR what it is today was the idea to connect the computers in a screen. Using the screen to visualise the information, this was the real first taste of VR. Something we all use every day now.
This modern emergence of VR technology is just another step along the path.
Why is it so popular?
Immersive: users wearing a headset are completely immersed in the content meaning fewer distractions and more attention on the message.
Impactful: the intensity of a VR experience is greater than traditional media generating strong emotions in its users which are linked to real behaviour change.
Memorable: our brains are built to remember events linked to locations, this means that VR experiences have a longer trace in the audience’s memory.
In focus: with high media and public interest in VR early adopters can benefit from favourable media exposure.
See for yourself!
A demonstration of the equipment will now be lead by Virtual Umbrella...
How is it being used?
Simulations of rooms for customers to visualise products in
Virtual experience of areas in need
South Pole experience
Virtual reality shopping
Virtual test driving
Experiencing hotels across the world before you book
e.g surgeons, electricians
e.g Battlefield training, virtual bootcamp
e.g seeing how abstract concepts work in a three dimensional environment