dailymotion has unique assets
we have a great business model !
Our goal is to serve both our partners and viewers
Value proposition for viewers:
- free content to watch : ad based model with content provided for free by our partners
- content recommendation: recommendation to surface the most relevant part of our catalo
Value proposition for partners:
- best in class cloud player for free:
- distribution: publishing content on dailymotion is a way to reach a boarder audience
Benefit for us:
- we get fresh content for free
- we can reach any audience without having to currate content
- benefit from exclusive content & lock partners
- benefit from partner's distribution capabilities
- opportunity to convert & engage our audience once they land on dailymotion content.
Our business model is based on a virtuous circle
Onsite and Offsite are closely dependent
More Viewers -->More Content--> More Viewers
While we have been able to create value for our partners, we have not been able to grow our audience onsite
Retention and engagement onsite is too low to maintain the "circle"
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Public - 4/25/16, 1:48 PM