DEATH OF DISTANCE
During their third year of college, Bobby and Timmy decided it would be a fun experience to study abroad. They begged their parents, and finally got them to budge. They also convinced their parents to also download the Snapchat app so they could be in-tune with all the fun the boys were having in Europe. This illustrates the concept of "death of distance," which refers to, literally, the digital death of distance, therefore implying that users can view and relate to information being broadcasted, regardless of distance. Death of distance is highly pertinent to Snapchat because users, such as Timmy and Bobby's parents/friends/colleagues/frat brothers are able to view what they are up to, regardless of where the friends are. For example, Snapchat allows Jack, who is attending UC Davis, to watch "stories" of Bobby and Timmy while they are abroad. Via Snapchat, they can see what their friends are up to for the day, what they're eating, where they are sight seeing, etc. Death of distance, in conjunction with timeless time, allows them to watch a "story" posted earlier or later in the day, regardless of time zones. This is convenient because Jack likes to wake up early, so he can catch up on all the European action since Snapchat stories are posted for 24 hours, without time differences playing a factor. Jack progressively gets more and more jealous that his fraternity brothers get to study abroad while he is stuck in Cow Town...
Polydirectionality allows the user to choose the best form of communication to suit their needs. Bobby and Timmy choose to send Snapchats of themselves out at the bars in London to their fraternity brothers and their girlfriends, yet refrain from sending these to their parents. They do, however, like to send their parents pictures of themselves in their dorm rooms with a textbook on their lap whilst they are "studying." Jack decides to upload Snapchat videos of himself at Mojito Night to his story for all his friends to see because he is wise enough to not have his parents on Snapchat....
Polydirectionality relates to death of distance because Snapchats can either be sent to one or multiple recipients, or posted on a "story" for all added friends to see, regardless of the distance between the friends.
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Public - 7/13/16, 2:11 AM