Lifestyle & shopping app is one of the most promising categories in mobile

  1. Time spent shopping via iOS and Android smartphones increased by a massive 174% in 2015
  2. Lifestyle & Shopping apps saw a 81% increase in usage in 2015 (one of the fastest growing categories)
  3. The average monthly in-app spend for gaming apps is 0.30euro; for shopping apps it is 2.53euros
  4. Only about 3% of gamers make in-app purchases compared to 12% of shopping app users
  5. Approximate sales via mCommerce by 2017 will be equal to $500 billion


Core Loop
Arm Mechanics

Core Loop from the user point of view

Core Loop from the technical point of view

Acquisition - Install Source

In the beginning promotional codes that offer a reduction for the first order

Pop-ups in different fashion website. Ex: Vogue, We the People, Elle, Capcho…

Share links on social media: Go download this application to find your favorite clothes

Ads on Youtube (small ads of 10 seconds before any video starts)

Reach out to fashion bloggers to kick-start the application by saying “Guess from where I got my whole look! Use this application right now”

Gain Attention: Be present and present the app at fashion events

Retention - keep users

Banners and notifications that encourage to use the app and create an interaction between the app and the users

Additional functionalities: history of your FashionSnaps, favorites FashionSnaps, proposals of new outfits and styles e.g “this coat would be amazing with…” The more you use the application, the smarter it gets)

Newsfeed: “the most FashionSapped garment” , “The Top 10 bags of the month”...

Easy to use: users like simple and practical applications

Great informative server that gives you quick access to the cloth stores wanted

Promotional codes, gamification

Create a presentation like this one
Share it on social medias
Share it on your own
Share it on social medias
Share it on your own

How to export your presentation

Please use Google Chrome to obtain the best export results.

How to export your presentation

New presentation

by liujyszgj


Public - 11/21/16, 2:15 PM