T H E     I D E A

In 2017 All Saints Studios will partner with The Sound You Need YouTube music channel to create an engaging campaign allowing All Saints shoppers to access exclusive content in store with the opportunity to attend an event at the end of the campaign 

IDEAS- YOUTUBE MUSIC CHANNELS

Majestic Casual

  • Over 3 Million YouTube Subscribers 
  • Over 400K SoundCloud followers

The Sound You Need

  • 3.7 Million YouTube Subscribers 
  • 278K SoundCloud Followers

T H E   I D E A

The Concept

  • Consumers have the opportunity to unlock content in-store
  • The consumer scans the label using their smartphone 
  • With NFC technology this unlocks a All Saints Studios Microsite 
Content can include
  • Playlists on SoundCloud and Spotify
  • Behind the scenes content with artists 
  • Live FB streaming of their gigs
  • Content surrounding the All Saints brand
  • Opportunity to win tickets to an Exclusive All Saints Event

The Competition

Winners of the All Saints Studios competition will have the opportunity to attend an exclusive event in their flagship store in Spitalsfield


Content from the gig will be shared across all media platforms


The music artist will use Facebook 360 streaming allowing their followers to access the gig at home


The Sound You Need x All Saints partnership will create a location based Snapchat Filter, with the artist sharing moments from the event with their followers


Backstage content will also be produced

T H E   C O M P E T I T I O N 

The Concept

  • Winners of the All Saints Studios competition will have the opportunity to attend an exclusive event in their flagship store in Spitalsfield
  • Content from the gig will be shared across all media platforms 
  • The music artist will use Facebook 360 streaming allowing their followers to access the gig at home
  • The Sound You Need x All Saints partnership will create a location based Snapchat Filter, with the artist sharing moments from the event with their followers 
  • Backstage content will also be produced 

PREVIOUS MUSIC ARTIST AFFILIATIONS WITH ALL SAINTS

A R T I S T   S U G G E S T I O N S


MURA MASA 

MURA MASA

  • British music producer, songwriter and multi-instrumentalist
  • Shortlisted for BBC Sound of 2016
  • Recognised by Radio1 New Music We Trust in 2015 
  • Features on YouTube's Majestic Casual Channel
  • Featured in The Sound You Need 2015 Album

SG LEWIS

ARTIST SUGGESTIONS- SG LEWIS

Upcoming British singer songwriter and producer

T H A N K   Y O U 


Charlotte Jaeger

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Public - 9/2/16, 9:03 AM