How Nike Uses Social Media

On Instagram

  • High Quality pictures


  • #Justdoit #Nikewomen #Airmaxday


  • Healthy - Youth - Social
  • Build a community

On Instagram

  • High Quality pictures


  • #Justdoit #Nikewomen #Airmaxday


  • Healthy - Youth - Social
  • Build a community


Results :

300/400K likes

On Twitter

On Twitter

  • Twitter accounts for every sports
  • Affects Nike's main account


  • Short & Motivational tweets

On Facebook

Nike on Facebook :


  • 24 000 000 likes


  • A few posts a month


On Facebook

Nike on Facebook :


  • 24 000 000 likes


  • A few posts a month


But

  • High level of engagement
  • Strong community

Conclusion

  • Good strategy with 
multi-accounts
  • Creating self-working communities / same interests

Conclusion

  • Good strategy with 
multi-accounts
  • Creating self-working communities / same interests
  • Main pages tend to be left alone
  • Showing more variety in their posts

Thank you for your attention

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Public - 5/12/16, 12:39 PM