Make Up For Ever can be part of one of the biggest nights in the UK music industry and help to kick off conversation around the BRIT's



At the event

Opportunity for Make Up For Ever influencers to meet Universal artists, creating content that can be activated on social media

Guest list allocation (8 influencers, 2 staff, 2 VIP tickets)


PR & Social Media Support

Opportunity to gift artists

The BRITS ceremony is the most sought after event in the music industry in Europe. It is crowded with the biggest celebrities and biggest players of the creative industries.


To ensure Make Up For Ever is an integral partner of Universal Music and the BRITS in 2017, we will book a suite a the O2 to accommodate your VIPs and guests.


A suite provides an exclusive access to the event


 SAPPHIRE SUITE PACKAGE


..Entrance through separate VIP BRIT’s red carpet arrival area

..Access to the VIP suite accommodating up to 14 people

..Champagne reception on arrival

..Pre-show sumptuous hot buffet meal

..Viewing of the show from the balcony seating

..Access to the BRIT’s VIP Club tent for after-show party


2 seats at UMG table for Make Up For Ever executives

February 2016-2017, London UK

Make-Up Forever, the official Make –Up partner.


Key Deliverables


Category exclusivity


Brand Activation & Messaging within event

Logo prominence on step & repeat board

Dedicated onsite brand activation area


PR & Social Media Support

Joint press release

Opportunity to gift artists and VIPs (up to 100)


Video footage

1x film of party highlights (max 2mins)

1x film focused on Make Up For Ever activation(max 2mins)

All publishing rights cleared- For use on website, social media and BTL


8 guest passes, up to 4 staff passes, & 2 VIP passes

By providing an experiential activation Make Up For Ever can create exciting moments that align the Make Up For Ever brand with the lush spirit of the night.


Guests will be welcomed by Make Up For Ever at their beauty parlour; providing with the opportunity to create content, capitalizing on the buzz, selfies and hashtags to further promote Make Up For Ever online.


or/and


An experiential photo booth designed around the graphic identity from the Make Up For Ever x Jessie J video, using the same  props from the set ( "artist and lips" neon lights). This will give the opportunity to create an interactive and compelling PR moment that is significant to the Make Up For Ever brand during the BRIT Awards.


http://www.vogue.com/projects/13433750/met-gala-2016-manus-x-machina-experience/


http://mashable.com/2015/01/12/instagram-golden-globe-photos/#0KP4drm4mkqB

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MUFE x BRIT Awards

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Public - 11/22/16, 4:52 PM