GOMMA PLAY - POPPICS , FEB-MAR-APR 2016

FACEBOOK CAMPAIGNS RESULTS

G play - FEB/MAR 2016

Gomma_POPPICS_APP_0,99_FB_INSTALLS_CAMPAIGNS

Gomma_SCARY_POPPICS_APP_Free Organic_Installs

Gomma_POPPICS_APP_0,99_installa by Country_IT_FR_UK

ACTIVATION_REPORTS

FB POST LIKES = 65

45 : IT

15 : FR

5 : UK

REFERRAL

APP SHARED PHOTOS =

195 / 100 installs:

1,95 share for user

105 apps + 35 org = 25% org

UPDATE 1.2 : SHARING & GAMING

RESULTS

G play - MAR 2016

Update 15/03/2016 - Improve sharing challenge

Update 15/03/2016 - Improve sharing challenge

Update 15/03/2016 - SHARING & GAMING challenges

Update 15/03/2016 - Improve GAMING challenges

SAVE PHOTO / SHARE PHOTO

RANKINGS

G play Store - MAR 2016

GOOGLE_PLAY STORE, category ENTERT, APPS, ALL (IT_FR)

GOOGLE_PLAY STORE, category ENTERT, APPS, ALL (IT_UK)

RANK & ORGANIC (IT: 6th place - 3 dds, in the same period)

UPDATE POPPICS 2.0 : Social SECURE SHARING

PreTeens : 6-12y

IOS LAUNCH  - May/June 2016

INSTAGRAM CAMPAIGN TEST

APRIL 2016

Instagram campaign test

Italy - April 2016


Segment: 

W_30-50_parents 6-12


App install : 0,99€

ctr: 0,9%

cpi: 3€

cpc : 0,14€

Post LIKES : 60 in 2 days

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The Family - Popppics_report camp_032016

by baldettienrico

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Public - 4/12/16, 10:47 AM