Sponsorship: from management ego trip to marketing success


Authors: James Crimmins, Martin Horn


Group 9

Mara Hosner, 


Major Findings 

"When is sponsorship worth it?"


Consumer Impact of sponsorships

Fundamentally different than adveritisng

Measuring Consumer Impact 

Visibility 

Right & Wrong Claims

Worth Studying?

Gratitiude 

Perceptual Change

How To: Sponsorship in 6 Steps

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Public - 9/25/16, 4:39 PM