Sponsorship: from management ego trip to marketing success
Authors: James Crimmins, Martin Horn
"When is sponsorship worth it?"
Consumer Impact of sponsorships
Fundamentally different than adveritisng
Measuring Consumer Impact
Right & Wrong Claims
How To: Sponsorship in 6 Steps
Please use Google Chrome to obtain the best export results.
Public - 9/25/16, 4:39 PM