GOMMA PLAY - POPPICS TEST CAMPAIGN, FEB-MAR 2016

Gomma_POPPICS_APP_0,99_INSTALLS_CAMPAIGNS

Gomma_SCARY_POPPICS_APP_Free Organic_Installs

Gomma_POPPICS_APP_0,99_installa by Country_IT_FR_UK

ACTIVATION_REPORTS

FB POST LIKES = 65

45 : IT

15 : FR

5 : UK

REFERRAL

APP SHARED PHOTOS =

195 / 100 installs:

1,95 share for user

105 apps + 35 org = 25% org

GOOGLE_PLAY STORE, category ENTERT, APPS, ALL (IT_FR)

GOOGLE_PLAY STORE, category ENTERT, APPS, ALL (IT_UK)

Update 15/03/2016 - Improve sharing challenge

Update 15/03/2016 - Improve sharing challenge

Update 15/03/2016 - Improve sharing challenge

Update 15/03/2016 - Improve playing challenges

- SUPPORTO : dev ios in parallelo flusso base

- BUSINESS MODEL : andare FREE rapidamente ed essere pronti per IN-APP e SOCIAL (tramite supporto)

- GAMING RETENTION : vedere tutte le maschere che hai, cosa l'utente ha già ottenuto e cosa deve ottenere giocando, sblocco implementale. ESEMPI: numeri, sottocategorie, schermata nuova, gallery.

- REFERRAL e SICUREZZA : migliorare sistema di sharing e parental control: 1) lista interna, 2) sms convalida.

- BENCHMARKING, fattori differenzianti POPPICS: numero di maschere, suoni e interattività, gaming segmento 6-12

- CAMPAIGN : test segmenti generici, instagram, pinterest, google

- TEMPI  : 20 gg sviluppo ANDROID e IOS (22 Aprile), 15 gg TEST e PREP,

- LANCIO : 7 maggio

- BUGS : instagram, notifiche push


MATCHING BETWEEN RANK & ORGANIC (IT: 6th place - 3 dds, in the same period)

COMPARING ACTIONS : SAVE PHOTO / SHARE PHOTO

POPPICS 2.0

SUCCESS PARAMETERS

1- DOWNLOADS (concept)


2 - IN APP (business model)


3 - DATA - DB - (email/value)


4 - B to B (web)

DOWNLOADS / BUSINESS MODEL - POPPICS FREE  FORECASTS

FACEBOOK CAMPAIGNS

App Install cost:

0,5€ - 1,5€ = 1€

1.000 installs = 1.000 €

In app 5% buy 3€ = 150€

+ 20 % organic = 30 €

1200 install =180-1000= -820

INSTAGRAM CAMPAIGNS

App Install cost :

0,25 € - 0,5 € = 0,35

1.000 installs = 350 €

In app 5% buy 3€ = 150€

+ 20 % organic = 30 €

1200 install = 180-350 = -170

KEY SUCCESS FACTORS

NEW CATEGORIES

- User large choice

- Specific themes

- 12 (10+2) categories


IMPROVE SHARING

- Gallery

- Sharing Challenge in K2

IN APP PURCHASE :

from 0,99€ - 10 €

- 30 % = 7 €

DATA emails: 20%

1000 dds = 200 emails

10.000 = 2.000

100.000= 20.000

POPPICS 2.0  - DEVELOPPERS INTERFACE

1- ANIMALI leone, gatto, mucca, maiale, coniglio, tigre, cane, topo

2- MASCHERE CARNEVALE indiano, pirata, ladro, principessa, cowboy, (3) - poliziotto e ladro

3- PARRUCCHE bionda, caschetto,boccolo, segretaria, giappo, viola, baffo biondo

4- NATURA (?)

5- SPAZIO-FANTASCIENZA robot 2, alieno, astronauta, (4)

6- MUSICA funky, elvis, bob, bowie, kiss, michael jackson, gaga, hendrix, madonna (4)

7- SCARY frankestein, lupo, crudelia, brain,, strega, zucca, carnivora, dracula,

8- MANGA unicorno no, aggiungere altri... (2)

9- FANTASY elfo, gargoil, merlino, fata... (4)

10- STORIA uomini primitivi 2, cleopatra, gladiatore, napoleone, armatura, rinascimento, medio evo.(6)

11- SPORT football, baseball, pilota, hockey, wrestling...

12- SUPEREROI ...

13- ART dada, impressionisti, cubisti, pop, surrealisti...

14-CINEMA ...

15- PAESI thailandia, esquimesi, inglesi, olandesi, francesi, indiani, spagnoli, africani ...

16- MESTIERI pompiere, poliziotto, cuoco, medico, operaio, speleologo, pilota aereo, archeologo/esploratore

COSTS ( actual 84K)

DEVELOPER BUDGET :

4000 €

DESIGN BUDGET :

4000 €


CAMPAIGN (TEST Launch):

4 country (IT, UK, FR, US)

3 platforms (FB, INST, GOOG)

3000€ = 10K install

LAUNCH STRATEGY

- reviews (buy, friends ...)

- bloggers (moms ...)

- Key messages : Masquerade for kids, safe,

- web page poppics (info, game, download, parents,...)

- Home GOMMAPLAY.COM

- Domains (twitter, facebook, pinterest, web)

- Check apps android store

- IOS category

- Policy

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Popppics_report camp_032016

by baldettienrico

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Public - 3/28/16, 8:24 PM