In the age of digitization, YouTube is the world's most popular video sharing site. The convergence of video technologies such as playback and uploading make YouTube possible.


Characteristics of Digitization: Timeless Time 

Timeless Time: 

Social practice that aims to negate sequence

YouTube users can post, view, or comment on a video at any time.

As a result, users can interact in asynchronous time.

For example, the dates of comments for this Adele video, posted in 2009, range from a couple of days ago to several years ago

Characteristics of Digitization: PolyDirectionality

From one to many

• A video from just one user can be seen be millions or even billions of people. Viral videos are excellent examples of this one to many dynamic. Remember this one?

From one to one

• Users can send direct messages to each other on their channels

From many to one

• Millions of users can give one person feedback through comments and/or likes and dislikes

Many to Many

• Many conversations (and arguments) arise in the comment sections of videos

Characteristics of Digitization: Death of Distance

YouTubers can share information through videos globally. Once they post a video or comment, it can be viewed be anyone with internet connection and infrastructure. For instance, users worldwide can keep up with current events such as Obama's address at the Dallas Memorial Service (posted just one day ago) or a recap of the latest episode of your favorite show (before it has aired in you timezone)

Effects of Polydirectionality and Death of Distance 


YouTube gives its users the option to add and edit their own captions to their favorite videos

In addition, many Youtubers ask for their viewers for input on their videos. For instance, users with popular channels often ask their viewers for  ideas for topics of future videos

Example of Crowdsourcing → 

Characteristics of Digitization: Infinite Economies of Scale

Once YouTubers cover the fixed costs of posting a video (i.e. cost of infrastructure, lighting, or props), they can distribute the video online for free. In addition, the video can be duplicated for free and shared on other forms of media such as Facebook or Bunkr

YouTube and the Effects of Economies of Scale

Economies of Scale → Mass-Customization

There are no marginal costs to distribute content on Youtube, which encourages users to share videos. Therefore the more popular YouTube is, the more information they can collect to recommend videos and subscriptions to individual users. 

• These are the recommended videos on my page →

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by kiarapatton


Public - 7/13/16, 5:44 AM