COMPETITION OVERVIEW


GOOGLE

Key Competitors

AMAZON

In Berlin in 2014, Google’s Executive Chairman, Eric Schmidt, had this to say: “Many people think our main competition is Bing or Yahoo. But really, our biggest search competitor is Amazon.”

Forrester Research found that a third of online users started their product searches on Amazon, compared to 13 percent who started their search from a traditional search site.


ComScore found that product searches on Amazon have grown 73 percent over the last year, while shopping searches on Google have been flat

Amazon accounts for over 40 percent of book sales, and over 60 percent of online sales. So when it comes to the product shopping space, Google is in second place and struggling to catch up.

Apart from taking away the search business away and leading in shopping. Amazon has made a daring entry in to the ad network, analytics space a Google stronghold, rattling it

With the wealth of user data that is available with Amazon

+

technological expertise

+

instant sales conversion


makes it an attractive offering for FMCG and other key advertisers

Amazon has already opened business with two key categories:


1. Endemic - which is advertitsing options given to brands selling their products on the site eg: FMCG, Electronics


2. Non Endemic: which is meant for categories that are not selling on the site, eg: Auto, Media & entertainment

Amazon already has strong presence on media listings and web analytics space with Alexa and IMDB  with regional expansion in place


Their video offering of prime is going to take on YouTube directly with significant investments happening in key markets

With the ad network, search, Video & analytics space already under threat from Amazon,


Google has serious competition from Amazon on multiple levels with the ball already rolling!

Team Members


Yogesh Butala

Graham Ferns

Roshan Korea

Ankur Rathi


Create a presentation like this one
Share it on social medias
Share it on your own
Share it on social medias
Share it on your own

How to export your presentation

Please use Google Chrome to obtain the best export results.


How to export your presentation

Google Preso

by superank

14 views

Public - 9/2/16, 2:11 PM