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Piano, Soccer, Ballet, and the Public Library?
How to Attract Elementary-Aged Kids to Your After-School Programs
Timing, Timing, Timing - Learn Your Students' Schedules
Too early? Too late? School holidays?
Marketing - to the school, the PTA, the town, newspaper, website, social media, signage, email newsletters, local shops, cross promote in programs, talk it up with patrons, MOMS clubs, provide informative bookmarks with transactions...
Images - Good images sell! Use examples that are familiar, feature popular characters, etc.
Types of programs
Building - LEGO Club
Food (don't forget about allergies!)
Teen Advisory Board Sponsored
Tap into local partnership: Dept of Health, Student Council, Girl Scouts & Boy Scouts, Rec Department, Schools/PTA ("fill gaps")
What are they into and not getting elsewhere?
'Tween the Covers
Geronimo Stilton Club
Calling all Geronimo Stilton fans! Do you read The Rodent's Gazette? Care to share what you know about New Mouse City? Come join our 4-week Geronimo Stilton Club and have some cheesy fun! For kids in Grades 2-5. Please register.
Diversity, and books, and fun!
Do you know Scratch? A 4-week programming series
Math and food!
There are so many resources for this one. Your problem will be keeping people out of the program!
Healthy for the Win!
"Drop-in" Crafts - Oh, the glitter!
Play with Science - FLOAM
Storytime and Bookclubs...with a Twist
Bring the book to life
LEGO Club: The theme was Halloween. Jorge built a candy factory. You can even see the little LEGO guys working in the factory!
Outreach- if they can't get to you, go to them.
Questions? Comments? Success stories?
Things to Keep in Mind
Go for the long term and build relationships with patrons starting with Baby Storytime
Staff accordingly to handle overflow and crowd control
Make sure the rest of the staff is on board and welcoming
Programs for children involve the whole family - think about the parents/caretakers and younger siblings
Homework Help & Homework breaks
Plain M&Ms Pile by Evan Amos (Public domain), via Wikimedia Commons
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Public - 8/27/15, 11:45 PM