EUROPEAN MUSIC INCUBATOR



CULTURAL ENTREPRENEURSHIP


CULTURAL ENTREPRENEURSHIP IN FRANCE

IS CULTURAL ENTREPRENEURSHIP A NEW PARADIGM?


For many years, "entrepreneurship", "business", "strategy", "creative industries", etc. were forbidden words in French cultural sector


Since 2010's, vocabulary has changed. Cultural entrepreneurship is present in policy and cultural actors' discourses

CULTURAL ENTREPRENEURSHIP IN FRANCE

In France:

  • The Ministry of Culture set up an "entrepreneurship" unit in 2014
  • Creation of local "cultural entrepreneurship" forums in 20 cities in 2015 and 2016
  • Entrepreneurship study programs in university and business schools
  • A government recommendations report on "cultural entrepreurship development" in 2014



Still, "Cultural entrepreneurship" definition is unclear...  For instance, who is affected?

  • Profit and non-profit organizations?
  • Only profit organizations?
  • Artists?

CULTURAL ENTREPRENEURSHIP IN EU

EU programs make a strong case of entrepreneurship.


For instance, EU funds projects aiming to:

  • improve the conditions for (cultural) entrepreneurship in Europe
  • foster the involvement of technology in the cultural and creative sector
  • improve the skills of entrepreneurs and enhance their abilities in seeking finance for prototype development and the establishment of a company
  • Developing and testing new and innovative models of revenue, management and marketing for the cultural sectors

ARTISTS AS ENTREPRENEURS?

There are many similarities between artists and entrepreneurs:

  • Creation process requires considerable investment
  • Artists and entrepreneurs are independant
  • Artists and entrepreneurs have a high tolerance for uncertainty
  • Artists and entrepreneurs have to be innovative to ensure a long-term success of their activity


There are also many differences on how to support artists and entrepreneurs

  • Entrepreneurs benefit more from public policies
  • Entrepreneur as a career get a greater consideration than artist (depending on social background)
  • Entrepreneurs are afforded access to services and credit
  • Entrepreneurs may get wider training programs (business models, marketing, design-thinking, etc.)


ARTISTS AS ENTREPRENEURS?

But when it comes to the chance to succeed as a professional artist, many questions arise:

  • How much depends on academic and/or professionnal trainings?
  • How much depends on talent, on luck, or on a high tolerance for uncertainty?
  • How much depends on strategy, on network, on marketing? 
  • Is equally available to people of all backgrounds and income?

EMI ENTREPRENEURSHIP

European Music Incubator must take in account all these issues


The 5 entrepreneurship workshops must stress:

  • the similarities and the differences between artists and entrepreneurs
  • by considering specific local conditions


The 5 entrepreneurship workshops must question:

  • business-models
  • ways of working in cultural field
  • funding and self-funding
  • territories
  • new uses



LES REALISATEURS - NANTES (FR)

Les Réalisateurs is an international postgraduate program dedicated to the production of artistic works in collaboration with private companies


This program may be a good example of how considerations relating to "artists as entrepreneurs" have been taken into account


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EMI_CULTURAL ENTREPRENEURSHIP

by olivier8

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Public - 9/20/16, 5:06 PM