Two key problems have been identified

Problem 1 

During peak times the lounges are too crowded

Problem 2

Business people find it difficult to maximize their free time during their business trip

We mainly target business people in the lounge

Frequent flyer  

Often at lounge, often at different locations 


Connecting flights 

1h30 waiting time at lounge 



Age 

35-55


Mood 

Would like to use their time efficiently




Business people are unhappy with current solutions

Block the outside

 

Pain :  You can not really escape the crowded lounge

Discover the cities online


Pain : It is a hassle to organize something of interest during your free time at the destination


Our innovation is simple to understand, but has a high potential

Two core elements for the technology

Value architecture consists of 4 core elements

Two main objectives drive our marketing strategy

Brand recognition : AF 


- Digital nostalgia of discovering the world with Air France like in the old days




Make business people in lounges use AF Discovery for :


- Improving their experience at the lounge

- Using the platform to plan their free-time

New revenue streams through more tickets sold and affiliation

Our innovation is simple to understand, but has a high potential

Air France can enter a digital time with many benefits

Create a presentation like this one
Share it on social medias
Share it on your own
Share it on social medias
Share it on your own

How to export your presentation

Please use Google Chrome to obtain the best export results.


How to export your presentation

New presentation

by irisdescatoire

23 views

Public - 5/13/16, 7:53 AM