The aging population of Canada and the U.S.A and impact on journalism business models
The next five to 10 years
- By 2021, there will 6.9 million seniors living in Canada (65 years +)
- About 67 million American seniors by 2025
The Canadian and American healthcare system will be strained by the aging population
The aging population will
become vulnerable to health
matters, and seek health
related topics to keep
News outlets will be required to shift editorial content and focus on information about healthcare systems
Specialized topics will result in the need for journalists with expertise in the health industry
To lessen the costs of hiring experts on staff, news outlets will shift to collaborating with health specialists, academic institutions and hospitals to provide health related news
More news outlets will build technologies that reflect the aging populations' needs.
E.g. Closed captions and sign language on all videos
Traditional methods of broadcasting will become popular again.
These technologies are convenient for seniors.
(newspaper, radio, television)
Journalism Business models will shift back to earning high revenues, from native advertising.
There will also be an increase in content marketing.
Given the long-term change in healthcare systems, the aging population will also be interested in government policies.
Thus, more government grants will be made available to news outlets to cover these changes.
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Public - 11/22/16, 4:12 AM