This Week in Technology: Nvidia's New Graphics Technology
Overview of Product
Nvidia released a new graphics card series, the "10 series"
Supersedes the 900 series
Uses the company's unique Pascal architecture for faster speeds, and longer lasting reliability.
Future-Proof to an extent
Developed new, and better technologies that Nvidia's competitors don't have access to
How this Product Changes the Industry
Ansel allows for pictures, that once taken can be rotated even outside the frame of the picture itself, in a 360 degree angle.
Virtual Reality Technology
Ansel also incorporates VR to allow you to step into your picture, and look around as if you were there. No other technology on the market allows for this kind of precision, or quality in screenshots.
16 nm architecture
Previously, cards used 28 nm chips which were fast for their time, but software and hardware are never the name is terms of amount of resources needed and amount of resources that can be output. The 16 nm chips allow for faster, more efficient speeds. The bonus for Nvidia, is that their cards are the only ones that have this technology inside them
What does this Product Make Easier?
Grants access to faster rendering, and a better overall experience when playing.
When speaking in terms of laptops, the Pastel architecture allows for a 30% longer battery life, furthermore it boosts performance by 75% when compared to the last generation of cards.
For developers, and media creators, the lightning quick experience speeds up the time it takes to perform rendering tasks, which improves the quality and development time of the game or media produced
AMD (Advanced Micro Devices)
At the moment, Nvidia has the cheaper, better card on the market right now
AMD usually has the cheaper card
AMD has a worse PR record than Nvidia (not to say that Nvidia doesn't)
AMD recycles old tech, has been known to lie about tech, and produces cards with cheaper materials.AMD hasn't released the newest generation of its card, yet
Impacts of the Product
Realistic VR graphics
Games with realistic Newtonian physics
Many moving objects on the screen
A new generation of generation and rendering
New sub-genres of games
Reception of Product
The MSRP (Manufacturers Suggested Retail Price) is very affordable, as cards that would have been of this quality would be $200 more expensive.
The consumers reception of the product was very good, and as a result have the company an edge over AMD, since the PR of AMD is not known for being the greatest
The AMD corporation's stock will lower due to a worse card on the market, and more people potentially moving over to Nvidia as their primary card manufacturer.
AMD still makes cards capable of competition with Nvidia's cards, but the issue is that AMD hasn't released a new skew to effectively counter Nvidia's 10 series.
As of right now, Nvidia stands as a stock price of $67.45, while AMD is at $6.96 at market closing.
Effects on Nvidia
News for Competitors
The competitor that will be hardest hit by this release is AMD, and so they will need to scramble to come up with a product that beats the 10 series, or their market value will plummet.
This will lead to a loss in revenue for AMD which won't allow them to conduct research and development on possible products as easily.
News for Consumers
Dedicated RAM- 3 GB/6 GB
Clock Speed- 1506 MHz
Price- 3 GB- $200
6 GB- $250
Power Pull- 120 W
Computing Power- 8.3 Score
Gaming Power- 8.3 Score
Overall Score - 8.8
Dedicated RAM- 4 GB/8 GB
Clock Speed- 1266 MHz
Price- 4 GB- $200
8 GB- $290
Power Pull- 150 W
Computing Power- 8.1 Score
Gaming Power- 8.1 Score
Overall - 8.6
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Public - 10/6/16, 8:57 PM