ID SuperStore's Webmarketing

Strategy Optimisation


Current situation

  • ID SuperStore is a division of ID Security Expert, a

Canadian leader in authentification and

identification solutions


  • The company has recently been purchased by
Alpha Card, a joint venture between

American Express and BNP Paribas.

Current situation

  • Our Prospects are companies, which are searching for an identification solution to implement within their structure.
  • Their main concern is efficiency and security.

Current situation


The online communication of the company relies on the following platforms:


- Website (idsuperstore.com)

- Social Networks (Twitter, Facebook, Google+, Linkedin)

- AdWords campaign


Current situation


Concerning the website:


249 Daily Unique Visitors

3.00 Daily Pageviews per visitor

100% of the traffic from USA

Google Page rank : 3


Current situation


Concerning its social networks:


41 likes on Facebook posts

19 Facebook shares

RT on Tweeter
33 subscribers on YouTube

300 engaged people on Google+

Current situation


ID SuperStore is also active on Amazon.com

Customers' reviews have recently started to get more negative.

Concerning our competition


Our main competitors, in the context of Search Engine results are :


For organic searches:
plasticcardid.com

evolis.com

everydaylanyards.com

laminex.com

idcardgroup.com

Concerning our competition


Our main competitors, in the context of Search Engine results are :


For paid searches:

idsupershop.com

idwholesaler.com

westcoastlanyards.com

alphacard.com

customlanyards.net

Concerning our competition

Interesting techniques used by our competitors:


To promote its solution, Evolis is creating feed on social networks about its famous customers (Angers' Film Festival for instance)

Concerning our competition

Interesting techniques used by our competitors:


Laminex is sharing some funny or surprising newsfeed that revolves around the business.

Concerning our competition

Interesting techniques used by our competitors:


Laminex is sharing some funny or surprising newsfeed that revolves around the business.

Concerning our competition

Interesting techniques used by our competitors:


ID Card Group is publicly thanking good reviewers on its Facebook page. This technic is good to increase engagement.

Concerning our competition

Interesting techniques used by our competitors:


ID WholeSaler is posting on its social networks customer testimonials about their experience with ID WholeSaler

Important to notice



February 2nd - Last publication on Facebook

February 18th - Last Tweet

July 18th 2014 - Last activity on Google+ and YouTube

No link to Google+ and Linkedin accounts on IDSuperStore


The video previews available on the website are using an old version of the logo.



Important to notice



Alpha Card is posting about one feed per week on facebook/twitter, one blog post every 5 days on average on

their website, with articles which are not only about ID market but concerning a larger Business-related audience.



Important to notice

Concerning Twitter:

Poor selection of #Topics which makes it very unlikely for prospect to find our feeds.

Important to notice



The presence of the company on Linkedin (Major B2B social network) doesn't seem to be sufficient.


Should consider launching a Linkedin Ads campaign



Important to notice


Some of our competitors, such as InstantCard registered to
TrustPilot, in order to ensure prospects of the quality of the service provided by an online store.

Important to notice



No reaction to bad evaluations on Amazon.com enables competition to engage prospects.

Important to notice

Important to notice

What solutions can I implement?

  • Write product description and deal with customers' reviews on Amazon.com, add backlinks on product description to increase traffic.


  • I can make a proper selection of #Topics to increase our visibility on Twitter, and animate our Google+ and YouTube accounts.

What solutions can I implement?

  • Concerning Social Networks, I have a previous experience as Community Manager for E.Leclerc (French leader in Supermarket industry) and I am used to deal with customers reviews. I can also launch and manage a Linkedin Ads campaign, in order to reach Business-related prospects.


  • I can create feeds on social networks by writting articles on IDSuperStore's blog, using Google Keywords and backlinks, or tools such as Snip.ly .


What solutions can I implement?


  • Use different SEM tools such as Google Trends & Analytics, SEMrush, SEOworkers, and use the informations obtained to conduct market and marketing researches.


  • Manage a 5 Second Test campaign to evaluate efficiency of the website.


  • Establish a general Webmarketing strategy for ID SuperStore, with a global vision of the market.


Thank you


Adel.

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Public - 4/14/16, 9:23 AM