FACEBOOK STRATEGY UK

FACEBOOK OBJECTIVES

> acquisition

> notoriety/brand image

> conversion


HOW?

> qualitative & personalized content

> Facebook ads

> Website

CONTENT

> brand post

> gels post (pic, gif...) +++

> uk calendar related post ++++

> big influencers, box, topshop repost to boost credibility


FACEBOOK ADS

> sponsorize posts with a minimum commitment rate (unicorn video, contest, promotion..)


WEB

> loyalty programme (1 Facebook like = x points)

> sponsorship programme (share with your friend, both of you receive a discount)

> retargeting

NEXT STEPS

> introduction post (Merci Handy team) or post idem France (14/11), the next week contest with the gels (GIF) 

> Sponsorize Black Friday (25/11)

> Communicate about Topshop launch (early December).


"J'AIME LA PAGE" - CONCOURS


"J'AIME LA PAGE" PRODUIT


"J'AIME LA PAGE" VIDEO


"J'AIME LA PAGE" SIMPLE


"J'AIME LA PAGE" PROMO

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Facebook strategy UK

by clevalet

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Unlisted - 11/7/16, 2:27 PM